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An Empirical Study on the Design of Digital Content Products from a Big Data Perspective

Author

Listed:
  • Lin Feng

    (Department of Economics, School of Economics and Finance, Xi’an Jiaotong University, Xi’an 710049, China)

  • Baoping Sun

    (Department of Safety Engineering, School of Safety and Environmental Engineering, Capital University of Economics and Business, Beijing 100070, China)

  • Kai Wang

    (Department of Strategic Management, College of Business Administration, Capital University of Economics and Business, Beijing 100070, China)

  • Sang-Bing Tsai

    (Zhongshan Institute, University of Electronic Science and Technology of China, Zhongshan 528402, China)

Abstract

The competition within the digital content market has become extremely fierce recently in China. With increasingly diversified product choices offered to customers, the focus on customer experience has been elevated to the highest level ever. It has become key to winning customers from within the intense competition and for companies to obtain differentiation advantages to create optimized customer experience from the customers’ viewpoint. The article analyzes the relationship between customer experience and the business model of digital content companies. Later, it comes up with an innovated business model based on the big data of customer experience to restructure the business process of digital content companies and to illustrate the designing process of new models in the product application design and customer care stages based on the model proposed, which can be used as references for the transformation and innovation of digital content companies.

Suggested Citation

  • Lin Feng & Baoping Sun & Kai Wang & Sang-Bing Tsai, 2018. "An Empirical Study on the Design of Digital Content Products from a Big Data Perspective," Sustainability, MDPI, vol. 10(9), pages 1-21, August.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:9:p:3092-:d:166669
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Chi-Hung Lo & Yi-Wen Wang, 2019. "Constructing an Evaluation Model for User Experience in an Unmanned Store," Sustainability, MDPI, vol. 11(18), pages 1-29, September.
    2. Lin Feng & Wei Wei, 2019. "An Empirical Study on User Experience Evaluation and Identification of Critical UX Issues," Sustainability, MDPI, vol. 11(8), pages 1-19, April.
    3. Shobhana Chandra & Sanjeev Verma, 2023. "Big Data and Sustainable Consumption: A Review and Research Agenda," Vision, , vol. 27(1), pages 11-23, February.
    4. Sergio Pardo-Jaramillo & Andrés Muñoz-Villamizar & Ignacio Osuna & Rolando Roncancio, 2020. "Mapping Research on Customer Centricity and Sustainable Organizations," Sustainability, MDPI, vol. 12(19), pages 1-18, September.
    5. Lin Feng & Wei Wei, 2020. "A Combined Method of r-NPS and t-NPS Evaluations for Identification of Negative Triggers of Detractors’ Experience," Sustainability, MDPI, vol. 12(4), pages 1-23, February.
    6. Russell Tatenda Munodawafa & Satirenjit Kaur Johl, 2019. "Big Data Analytics Capabilities and Eco-Innovation: A Study of Energy Companies," Sustainability, MDPI, vol. 11(15), pages 1-21, August.

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