IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i13p7421-d587391.html
   My bibliography  Save this article

Advanced Air Mobility: Demand Analysis and Market Potential of the Airport Shuttle and Air Taxi Markets

Author

Listed:
  • Rohit Goyal

    (Independent Researcher, Boston, MA 02128, USA)

  • Colleen Reiche

    (Quantitative Scientific Solutions, Arlington, VA 22203, USA)

  • Chris Fernando

    (Quantitative Scientific Solutions, Arlington, VA 22203, USA)

  • Adam Cohen

    (Transportation Sustainability Research Center, University of California, Berkeley, CA 94720, USA)

Abstract

Advanced air mobility (AAM) is a broad concept enabling consumers access to on-demand air mobility, cargo and package delivery, healthcare applications, and emergency services through an integrated and connected multimodal transportation network. However, a number of challenges could impact AAM’s growth potential, such as autonomous flight, the availability of take-off and landing infrastructure (i.e., vertiports), integration into airspace and other modes of transportation, and competition with shared automated vehicles. This article discusses the results of a demand analysis examining the market potential of two potential AAM passenger markets—airport shuttles and air taxis. The airport shuttle market envisions AAM passenger service to, from, or between airports along fixed routes. The air taxi market envisions a more mature and scaled service that provides on-demand point-to-point passenger services throughout urban areas. Using a multi-method approach consisting of AAM travel demand modeling, Monte Carlo simulations, and constraint analysis, this study estimates that the air taxi and airport shuttle markets could capture a 0.5% mode share. The analysis concludes that AAM could replace non-discretionary trips greater than 45 min; however, demand for discretionary trips would be limited by consumer willingness to pay. This study concludes that AAM passenger services could have a daily demand of 82,000 passengers served by approximately 4000 four- to five-seat aircraft in the U.S., under the most conservative scenario, representing an annual market valuation of 2.5 billion USD.

Suggested Citation

  • Rohit Goyal & Colleen Reiche & Chris Fernando & Adam Cohen, 2021. "Advanced Air Mobility: Demand Analysis and Market Potential of the Airport Shuttle and Air Taxi Markets," Sustainability, MDPI, vol. 13(13), pages 1-15, July.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7421-:d:587391
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/13/7421/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/13/13/7421/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. repec:cdl:itsrrp:qt7p69d2bg is not listed on IDEAS
    2. repec:cdl:itsrrp:qt0fz0x1s2 is not listed on IDEAS
    3. Al Haddad, Christelle & Chaniotakis, Emmanouil & Straubinger, Anna & Plötner, Kay & Antoniou, Constantinos, 2020. "Factors affecting the adoption and use of urban air mobility," Transportation Research Part A: Policy and Practice, Elsevier, vol. 132(C), pages 696-712.
    4. repec:cdl:itsrrp:qt8kz5r10b is not listed on IDEAS
    5. repec:cdl:itsrrp:qt8nh0s83q is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Shon, Heeseung & Lee, Jinwoo, 2025. "An optimization framework for urban air mobility (UAM) planning and operations," Journal of Air Transport Management, Elsevier, vol. 124(C).
    2. Hae Choi, Jong & Park, Yonghwa, 2022. "Exploring economic feasibility for airport shuttle service of urban air mobility (UAM)," Transportation Research Part A: Policy and Practice, Elsevier, vol. 162(C), pages 267-281.
    3. Jiang, Yu & Li, Zhichao & Wang, Yasha & Xue, Qingwen, 2025. "Vertiport location for eVTOL considering multidimensional demand of urban air mobility: An application in Beijing," Transportation Research Part A: Policy and Practice, Elsevier, vol. 192(C).
    4. Ariza-Montes, Antonio & Quan, Wei & Radic, Aleksandar & Koo, Bonhak & Kim, Jinkyung Jenny & Chua, Bee-Lia & Han, Heesup, 2023. "Understanding the behavioral intention to use urban air autonomous vehicles," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    5. Pons-Prats, Jordi & Živojinović, Tanja & Kuljanin, Jovana, 2022. "On the understanding of the current status of urban air mobility development and its future prospects: Commuting in a flying vehicle as a new paradigm," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 166(C).
    6. Mingkai Wang & Saulo O. D. Luiz & Shuguang Zhang & Antonio M. N. Lima, 2023. "Electric Flight in Extreme and Uncertain Urban Environments," Sustainability, MDPI, vol. 15(16), pages 1-22, August.
    7. Garrow, Laurie A. & Mokhtarian, Patricia L. & German, Brian J. & “Jack” S. Glodek, John & Leonard, Caroline E., 2025. "Market segmentation of an electric vertical takeoff and landing (eVTOL) air taxi commuting service in five large U.S. cities," Transportation Research Part A: Policy and Practice, Elsevier, vol. 191(C).
    8. Jaeho Yoo & Yunseon Choe & Soo-i Rim, 2022. "Risk Perceptions Using Urban and Advanced Air Mobility (UAM/AAM) by Applying a Mixed Method Approach," Sustainability, MDPI, vol. 14(24), pages 1-14, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yavas, Volkan & Yavaş Tez, Özge, 2023. "Consumer intention over upcoming utopia: Urban air mobility," Journal of Air Transport Management, Elsevier, vol. 107(C).
    2. Pons-Prats, Jordi & Živojinović, Tanja & Kuljanin, Jovana, 2022. "On the understanding of the current status of urban air mobility development and its future prospects: Commuting in a flying vehicle as a new paradigm," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 166(C).
    3. Rimjha, Mihir & Hotle, Susan & Trani, Antonio & Hinze, Nicolas, 2021. "Commuter demand estimation and feasibility assessment for Urban Air Mobility in Northern California," Transportation Research Part A: Policy and Practice, Elsevier, vol. 148(C), pages 506-524.
    4. Brunelli, Matteo & Ditta, Chiara Caterina & Postorino, Maria Nadia, 2023. "SP surveys to estimate Airport Shuttle demand in an Urban Air Mobility context," Transport Policy, Elsevier, vol. 141(C), pages 129-139.
    5. Kashav, Vishal & Garg, Chandra Prakash, 2025. "From innovation to adoption: A framework-based evaluation of sustainable adoption strategies for eVTOL vehicles in shared passenger and freight transportation system," Journal of Air Transport Management, Elsevier, vol. 124(C).
    6. Raoul Rothfeld & Mengying Fu & Miloš Balać & Constantinos Antoniou, 2021. "Potential Urban Air Mobility Travel Time Savings: An Exploratory Analysis of Munich, Paris, and San Francisco," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    7. Hwang, Ji-Hyon & Hong, Sungjo, 2023. "A study on the factors influencing the adoption of urban air mobility and the future demand: Using the stated preference survey for three UAM operational scenarios in South Korea," Journal of Air Transport Management, Elsevier, vol. 112(C).
    8. Lee, Changju & Bae, Bumjoon & Lee, Yu Lim & Pak, Tae-Young, 2023. "Societal acceptance of urban air mobility based on the technology adoption framework," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    9. Shon, Heeseung & Lee, Jinwoo, 2025. "An optimization framework for urban air mobility (UAM) planning and operations," Journal of Air Transport Management, Elsevier, vol. 124(C).
    10. Militão, Aitan M. & Tirachini, Alejandro, 2021. "Optimal fleet size for a shared demand-responsive transport system with human-driven vs automated vehicles: A total cost minimization approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 151(C), pages 52-80.
    11. Jan Silberer & Stefanie Astfalk & Patrick Planing & Patrick Müller, 2023. "User needs over time: the market and technology maturity model (MTMM)," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-12, December.
    12. Ilahi, Anugrah & Belgiawan, Prawira F. & Balac, Milos & Axhausen, Kay W., 2021. "Understanding travel and mode choice with emerging modes; a pooled SP and RP model in Greater Jakarta, Indonesia," Transportation Research Part A: Policy and Practice, Elsevier, vol. 150(C), pages 398-422.
    13. Ariza-Montes, Antonio & Quan, Wei & Radic, Aleksandar & Koo, Bonhak & Kim, Jinkyung Jenny & Chua, Bee-Lia & Han, Heesup, 2023. "Understanding the behavioral intention to use urban air autonomous vehicles," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    14. Fangqing Song & Stephane Hess & Thijs Dekker, 2024. "Uncovering the link between intra-individual heterogeneity and variety seeking: the case of new shared mobility," Transportation, Springer, vol. 51(2), pages 371-406, April.
    15. Escribano Macias, Jose & Khalife, Carl & Slim, Joseph & Angeloudis, Panagiotis, 2023. "An integrated vertiport placement model considering vehicle sizing and queuing: A case study in London," Journal of Air Transport Management, Elsevier, vol. 113(C).
    16. Coppola, Pierluigi & De Fabiis, Francesco & Silvestri, Fulvio, 2024. "Urban Air Mobility (UAM): Airport shuttles or city-taxis?," Transport Policy, Elsevier, vol. 150(C), pages 24-34.
    17. Kähler, Svantje T. & Abben, Thomas & Luna-Rodriguez, Aquiles & Tomat, Miriam & Jacobsen, Thomas, 2022. "An assessment of the acceptance and aesthetics of UAVs and helicopters through an experiment and a survey," Technology in Society, Elsevier, vol. 71(C).
    18. Samadzad, Mahdi & Nosratzadeh, Hossein & Karami, Hossein & Karami, Ali, 2023. "What are the factors affecting the adoption and use of electric scooter sharing systems from the end user's perspective?," Transport Policy, Elsevier, vol. 136(C), pages 70-82.
    19. Karimi, Sina & Karami, Hossein & Samadzad, Mahdi, 2024. "The role of travel satisfaction and attitudes toward travel modes in the prospect of adoption of urban air taxis: Evidence from a stated preference survey in Tehran," Transportation Research Part A: Policy and Practice, Elsevier, vol. 179(C).
    20. Janotta, Frederica & Hogreve, Jens, 2024. "Ready for take-off? The dual role of affective and cognitive evaluations in the adoption of Urban Air Mobility services," Transportation Research Part A: Policy and Practice, Elsevier, vol. 185(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7421-:d:587391. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.