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Economic and Social Yield of Investing in a Sporting Event: Sustainable Value Creation in a Territory

Author

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  • Patrícia Crespo Sogas

    (Tecno Campus, Universitat Pompeu Fabra, 08302 Mataró, Spain)

  • Ivette Fuentes Molina

    (Tecno Campus, Universitat Pompeu Fabra, 08302 Mataró, Spain)

  • Àlex Araujo Batlle

    (Tecno Campus, Universitat Pompeu Fabra, 08302 Mataró, Spain)

  • Josep Maria Raya Vílchez

    (Tecno Campus, Universitat Pompeu Fabra, 08302 Mataró, Spain)

Abstract

Sporting events are a stimulant for the economy and for improving social benefits. This paper aims to estimate a sporting event’s economic and social impact through input–output tables and cost-benefit analysis methodologies. Tangible and non-tangible impacts, such as health benefits and the value of the host city’s tourism image are investigated. Using data collected from the MedSailing event in 2019, the results show a positive return from every euro invested in the sporting event both economically and socially. Additionally, the results related to the media impact of the sporting event are shown. A single figure of net returns to society enables policymakers to assess the social value of the investment itself and make decisions that improve the economic development of the territory.

Suggested Citation

  • Patrícia Crespo Sogas & Ivette Fuentes Molina & Àlex Araujo Batlle & Josep Maria Raya Vílchez, 2021. "Economic and Social Yield of Investing in a Sporting Event: Sustainable Value Creation in a Territory," Sustainability, MDPI, vol. 13(13), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7033-:d:580260
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    References listed on IDEAS

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