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Prediction of Knowledge Management for Success of Franchise Hospitality in a Post-Pandemic Economy

Author

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  • Hsiu-Chin Hsieh

    (Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan)

  • Xuan-Huynh Nguyen

    (Hanoi School of Business and Management, Vietnam National University, Hanoi 100000, Vietnam)

  • Tien-Chin Wang

    (Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan)

  • Jen-Yao Lee

    (Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan)

Abstract

Due to its unpredictability, the novel coronavirus (COVID-19) pandemic has changed the global business climate and commercial management practices in unprecedented ways. As a direct result of the pandemic, the hospitality and tourism sectors have shut down, and business failure rates have occurred exponentially. The franchise hospitality industry has experienced significant impact and challenged a basic understanding of knowledge management (KM) implementation in the face of the COVID-19 outbreak. A strategic KM implementation practice can not only guide a large-scale operation, but also adjust an organization’s performance and competitiveness. The purpose of this study is to examine the influential criteria of success through effective KM implementation and to predict the probability of successful KM in a post-pandemic era. The conceptual framework for KM applies an analytic hierarchical prediction model reliant upon consistent fuzzy preference relations to assist the franchise hospitality sector’s consciousness of the influential criteria. An empirical case study is used to apply pairwise comparisons used to determine the priority weights and two possible outcomes. The case study will assist franchise organizations to analyze whether or not to implement KM, interdict application, or adopt revised actions. This assistance will enhance the success possibility of KM implementation within such a crisis environment. This study uses a case setting by assessing 15 franchises hospitality experts’ opinions in Taiwan relevant to KM implementation.

Suggested Citation

  • Hsiu-Chin Hsieh & Xuan-Huynh Nguyen & Tien-Chin Wang & Jen-Yao Lee, 2020. "Prediction of Knowledge Management for Success of Franchise Hospitality in a Post-Pandemic Economy," Sustainability, MDPI, vol. 12(20), pages 1-27, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:20:p:8755-:d:432674
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    2. Jana Majerova & Lubica Gajanova & Margareta Nadanyiova & Anita Kolnhofer Derecskei, 2021. "Intrinsic Motivation Sources as Pillars of Sustainable Internal Marketing Communication in Turbulent Post-Pandemic Times," Sustainability, MDPI, vol. 13(16), pages 1-17, August.
    3. Ulrika Persson-Fischer & Shuangqi Liu, 2021. "The Impact of a Global Crisis on Areas and Topics of Tourism Research," Sustainability, MDPI, vol. 13(2), pages 1-26, January.
    4. Omar Rabeea Mahdi & Islam A. Nassar, 2021. "The Business Model of Sustainable Competitive Advantage through Strategic Leadership Capabilities and Knowledge Management Processes to Overcome COVID-19 Pandemic," Sustainability, MDPI, vol. 13(17), pages 1-27, September.
    5. Florina PINZARU & Alexandra ZBUCHEA, 2020. "Adapting Knowledge Management Strategies In The Context Of The Covid-19 Pandemic. A Preliminary Overview," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 307-318, November.

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