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Evaluating the Influence of Criteria Revitalization Strategy Implementation for the Hospitality Industry in the Post-Pandemic Era

Author

Listed:
  • Tien-Chin Wang

    (Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan)

  • Hsiu-Chin Hsieh

    (Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan)

  • Xuan-Huynh Nguyen

    (Department of Business Administration, Dai Nam University, Hanoi 100000, Vietnam)

  • Chin-Ying Huang

    (Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan)

  • Jen-Yao Lee

    (Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan)

Abstract

This study applies consistent fuzzy preference relations (CFPR) to evaluate the influential criteria of revitalization strategies (RS) for the hospitality industry in the post-pandemic (COVID-19) era in Taiwan. A real case applies CFPR in order to analyze the relationship between governmental implementation and industrial expectations in Taiwan. The results indicate that “market revitalization”, such as the Taiwanese government’s implementation of various stimulus vouchers and coupons to encourage market consumption and revitalize the overall economy, is considered the most essential/important criteria for RS. This study strengthens the government sector by evaluating the heterogeneity of revitalization strategies best used to formulate the actions to pilot industries as a global contribution to fight the COVID-19 pandemic within a global crisis.

Suggested Citation

  • Tien-Chin Wang & Hsiu-Chin Hsieh & Xuan-Huynh Nguyen & Chin-Ying Huang & Jen-Yao Lee, 2022. "Evaluating the Influence of Criteria Revitalization Strategy Implementation for the Hospitality Industry in the Post-Pandemic Era," World, MDPI, vol. 3(2), pages 1-18, April.
    • Handle: RePEc:gam:jworld:v:3:y:2022:i:2:p:12-236:d:786286
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    References listed on IDEAS

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