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A Sustainable Evaluation Method for a Tourism Public Wayfinding System: A Case Study of Shanghai Disneyland Resort

Author

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  • Wenying Zhang

    (Transportation Research Center, Department of Transportation Engineering, Shanghai Jiao Tong University, Shanghai 200240, China)

  • Lian Zhu

    (Transportation Research Center, Department of Transportation Engineering, Shanghai Jiao Tong University, Shanghai 200240, China)

  • Zixuan Zhang

    (Transportation Research Center, Department of Transportation Engineering, Shanghai Jiao Tong University, Shanghai 200240, China)

  • Zhan Zhang

    (School of Design, Shanghai Jiao Tong University, Shanghai 200240, China)

  • Linjun Lu

    (Transportation Research Center, Department of Transportation Engineering, Shanghai Jiao Tong University, Shanghai 200240, China)

Abstract

The traditional method of designing wayfinding systems has been used in tourism management for decades. However, the absence of quantitative evaluations for the wayfinding system at tourist resorts may affect information transmission and cause visitors to feel lost. This article proposes a quantitative approach and applies it to the wayfinding system at the Shanghai Disneyland Resort from 2017 to 2019, where the layouts and the contents of wayfinding signboards are systematically evaluated. The analytic hierarchy process is used in conjunction with expert advice to rank 11 elements of content design, and four reasonable indices are calculated to explore the spatial–topological relationships at the tourism resort. According to both the field and expert investigation and tourists’ responses to designed questionnaires, the results show that this method containing content and layout evaluation can enhance tourist satisfaction in certain aspects, thus helping to improve tourism management by considering important indices in wayfinding signage design and modification.

Suggested Citation

  • Wenying Zhang & Lian Zhu & Zixuan Zhang & Zhan Zhang & Linjun Lu, 2020. "A Sustainable Evaluation Method for a Tourism Public Wayfinding System: A Case Study of Shanghai Disneyland Resort," Sustainability, MDPI, vol. 12(20), pages 1-18, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:20:p:8489-:d:428140
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    References listed on IDEAS

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    1. Young-Hoon Bae & Young-Chan Kim & Ryun-Seok Oh & Jong-Yeong Son & Won-Hwa Hong & Jun-Ho Choi, 2020. "Gaze Point in the Evacuation Drills: Analysis of Eye Movement at the Indoor Wayfinding," Sustainability, MDPI, vol. 12(7), pages 1-14, April.
    2. Yuqi Shi & Yi Zhang & Tao Wang & Chaoyang Li & Shengqiang Yuan, 2020. "The Effects of Ambient Illumination, Color Combination, Sign Height, and Observation Angle on the Legibility of Wayfinding Signs in Metro Stations," Sustainability, MDPI, vol. 12(10), pages 1-20, May.
    3. Yongquan Li & Rui Li & Wenqi Ruan & Chih-Hsing Liu, 2020. "Research of the Effect of Tourism Economic Contact on the Efficiency of the Tourism Industry," Sustainability, MDPI, vol. 12(14), pages 1-16, July.
    4. Fang Zhou & Fei Zhao & Qingwei Xu & Yongbo Yuan & Mingyuan Zhang, 2020. "Evaluation and Selection Methods of Tourism Characteristic Town: The Case of Liaoning Province, China," Sustainability, MDPI, vol. 12(13), pages 1-24, July.
    5. Bin Lei & Jinliang Xu & Menghui Li & Haoru Li & Jin Li & Zhen Cao & Yarui Hao & Yuan Zhang, 2019. "Enhancing Role of Guiding Signs Setting in Metro Stations with Incorporation of Microscopic Behavior of Pedestrians," Sustainability, MDPI, vol. 11(21), pages 1-14, November.
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    Cited by:

    1. Hao Chen & Min Wang & Shanting Zheng, 2022. "Research on the Spatial Network Effect of Urban Tourism Flows from Shanghai Disneyland," Sustainability, MDPI, vol. 14(21), pages 1-17, October.

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