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Research into the Visual Saliency of Guide Signs in an Underground Commercial Street Based on an Eye-Movement Experiment

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  • Liang Sun

    (School of Architecture & Design, China University of Mining and Technology, Xuzhou 221116, China
    Jiangsu Collaborative Innovation Center for Building Energy Saving and Construction Technology, Xuzhou 221000, China)

  • Yao Xu

    (School of Architecture & Design, China University of Mining and Technology, Xuzhou 221116, China)

  • Sijing Teng

    (Jiangsu ZOINA GROUP Industry Group Co., Ltd., Nantong 226100, China)

  • Bo Wang

    (School of Architecture & Design, China University of Mining and Technology, Xuzhou 221116, China)

  • Ming Li

    (School of Architecture & Design, China University of Mining and Technology, Xuzhou 221116, China)

  • Shanmin Ding

    (School of Architecture & Design, China University of Mining and Technology, Xuzhou 221116, China)

Abstract

The complex spatial environment of underground commercial street spaces will affect users’ behavior and information needs. As a medium to coordinate the interaction between the underground commercial street space environment and people, guide signs can provide useful information for users. However, the visual saliency of guide signs is the fundamental premise for determining the transmission of information to users. Based on field research, this study identified and examined the factors influencing the significance of guide signs in underground commercial streets from the user’s perspective using the order relation analysis method (G1 method) and with the help of screen-based eye tracking and virtual reality (VR) eye-tracking technology, In addition, we explored the design relationship between critical influencing factors and the space between underground commercial streets, and the visual significance of the differences between each important influencing variable. The study showed that the set position, set height, and design color of underground commercial street guide signs are essential factors in their visual prominence. The prominence was more significant when the position of guide signs was located in the middle and upper area of the space, and the prominence was more significant when the set height was 2.56~2.75 m and 3.12~3.31 m. This study can provide data and theoretical support for the visual saliency design of underground commercial street guide signs and provide a reference for the humanized design of underground commercial street guide signs for public facilities in cities.

Suggested Citation

  • Liang Sun & Yao Xu & Sijing Teng & Bo Wang & Ming Li & Shanmin Ding, 2022. "Research into the Visual Saliency of Guide Signs in an Underground Commercial Street Based on an Eye-Movement Experiment," Sustainability, MDPI, vol. 14(23), pages 1-23, December.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:23:p:16062-:d:990497
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    References listed on IDEAS

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    1. Yuqi Shi & Yi Zhang & Tao Wang & Chaoyang Li & Shengqiang Yuan, 2020. "The Effects of Ambient Illumination, Color Combination, Sign Height, and Observation Angle on the Legibility of Wayfinding Signs in Metro Stations," Sustainability, MDPI, vol. 12(10), pages 1-20, May.
    2. Young-Chan Kim & Sang-Hyun Baek & Young-Hoon Bae & Ryun-Seok Oh & Jun-Ho Choi, 2022. "Evaluation of the Effective Cognition Area (ECA) of Signage Systems with Backlighting under Smoke Conditions," Sustainability, MDPI, vol. 14(7), pages 1-13, March.
    3. Bin Lei & Jinliang Xu & Menghui Li & Haoru Li & Jin Li & Zhen Cao & Yarui Hao & Yuan Zhang, 2019. "Enhancing Role of Guiding Signs Setting in Metro Stations with Incorporation of Microscopic Behavior of Pedestrians," Sustainability, MDPI, vol. 11(21), pages 1-14, November.
    4. Yong Fang & Wenli Zhang & Hua Hu & Jiayi Zhou & Dianliang Xiao & Shaojie Li, 2022. "Adaptive Aging Safety of Guidance Marks in Rail Transit Connection Systems Based on Eye Movement Data," IJERPH, MDPI, vol. 19(2), pages 1-12, January.
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