IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i12p5056-d374436.html
   My bibliography  Save this article

What Influences the Servitization Process the Most? A Perspective of Polish Machinery Manufacturers

Author

Listed:
  • Justyna Kozlowska

    (Faculty of Engineering Management, Bialystok University of Technology, 15-351 Bialystok, Poland)

Abstract

The servitization of manufacturing is an increasingly popular way to win market competition and maintain this advantage as well as to ensure more sustainable development of the manufacturing sector. To make this strategy effective, many aspects should be considered. This study mainly aims to identify the most significant factors influencing the process of servitization in the manufacturing sector. An additional research problem that emerged in the research process was aimed at determining the factors perceived by entrepreneurs as more important compared to others, and, correspondingly, the reasons behind such differences of opinion. This article is supported by the results of a literature review, the outcomes of a questionnaire survey (conducted with 150 Polish machinery manufacturers), and the findings of in-depth interviews with experts. In the light of the results of the quantitative research, the most important aspects that determine the servitization process are customer requirements and preferences; economic and financial aspects; added value for the customer and the company; and also the relations, stakeholders and partners of the service processes. More specific determinants, such as long-lasting and stronger relationships, organizational strategy, legal regulations regarding the provision of long-term services, and the economic benefits of service recipients, were indicated by experts as crucial in product–service integration. Also, employees’ competencies were emphasized as vital for extending the service activity of manufacturing companies. The contribution of this study is twofold. First, it identifies the most important aspects for the analysis of a manufacturer starting out on the servitization path. Second, the study reveals differences in the perception of the importance of certain factors that appear to be related to the experience related to the provision of services by machine manufacturers. Hence, some practical guidelines may be drawn for managers of manufacturing companies who plan to extend their service offer.

Suggested Citation

  • Justyna Kozlowska, 2020. "What Influences the Servitization Process the Most? A Perspective of Polish Machinery Manufacturers," Sustainability, MDPI, vol. 12(12), pages 1-24, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:12:p:5056-:d:374436
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/12/5056/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/12/5056/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Andrea Masini & Frederica Ceci, 2011. "Balancing specialized and generic capabilities in the provision of integrated solutions," Post-Print hal-00575630, HAL.
    2. Federica Ceci & Andrea Masini, 2011. "Balancing specialized and generic capabilities in the provision of integrated solutions," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 20(1), pages 91-131, February.
    3. Valérie Mathieu, 2001. "Service strategies within the manufacturing sector: benefits, costs and partnership," Post-Print hal-01796269, HAL.
    4. Zahir Ahamed & Dr. Takehiro Inohara & Dr. Akira Kamoshida, 2013. "The Servitization of Manufacturing: An Empirical Case Study of IBM Corporation," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 4(2), pages 18-26, March.
    5. Qi, Yinan & Mao, Zhigang & Zhang, Min & Guo, Hangfei, 2020. "Manufacturing practices and servitization: The role of mass customization and product innovation capabilities," International Journal of Production Economics, Elsevier, vol. 228(C).
    6. Renata Kaminska & Beata Irma Buchelt & Aldona Frączkiewicz-Wronka, 2017. "Key Determinants of Human Resource Management in Hospitals: Stakeholder Perspective," Post-Print hal-01793381, HAL.
    7. Johannes Matschewsky, 2019. "Unintended Circularity?—Assessing a Product-Service System for its Potential Contribution to a Circular Economy," Sustainability, MDPI, vol. 11(10), pages 1-27, May.
    8. Wolfgang Ulaga & Werner Reinartz, 2011. "Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully," Post-Print hal-00642039, HAL.
    9. Kohtamäki, Marko & Einola, Suvi & Rabetino, Rodrigo, 2020. "Exploring servitization through the paradox lens: Coping practices in servitization," International Journal of Production Economics, Elsevier, vol. 226(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yu Zhang & Yajuan Wang & Yao Li, 2021. "Facilitating Servitization in Manufacturing Firms: The Influence of Strategic Orientation," Sustainability, MDPI, vol. 13(24), pages 1-20, December.
    2. Wim Coreynen & Arjen van Witteloostuijn & Johanna Vanderstraeten, 2021. "Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation," Sustainability, MDPI, vol. 13(15), pages 1-21, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Juan Pablo Vargas & Angélica Patricia Muñoz Lagos & José Guillermo Feriz Torres & Ian Scott Kinney & Sebastián Pérez Cortés & Juan Pablo Hurtado, 2022. "Achieving Circularity through Novel Product-Service Systems in the Mining Industry: An Opportunity for Circularity," Sustainability, MDPI, vol. 14(6), pages 1-15, March.
    2. Münch, Christopher & Marx, Emanuel & Benz, Lukas & Hartmann, Evi & Matzner, Martin, 2022. "Capabilities of digital servitization: Evidence from the socio-technical systems theory," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    3. Siri Jagstedt & Magnus Persson, 2019. "Using Platform Strategies In The Development Of Integrated Product-Service Solutions," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-36, May.
    4. Bernhard Dachs & Sabine Biege & Martin Borowiecki & Gunter Lay & Angela Jäger & Doris Schartinger, 2014. "Servitisation of European manufacturing: evidence from a large scale database," The Service Industries Journal, Taylor & Francis Journals, vol. 34(1), pages 5-23, January.
    5. Li, Ai Qiang & Kumar, Maneesh & Claes, Björn & Found, Pauline, 2020. "The state-of-the-art of the theory on Product-Service Systems," International Journal of Production Economics, Elsevier, vol. 222(C).
    6. Alina Neamtu Idorasi & Stelian Stancu & Oana Madalina Popescu & Ionut Constantin, 2019. "The customer perspective – an effective and efficient way to differentiate for companies in the globalization era," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 30(1), pages 31-51, December.
    7. Ornella Benedettini, 2022. "Structuring Servitization-Related Capabilities: A Data-Driven Analysis," Sustainability, MDPI, vol. 14(9), pages 1-20, May.
    8. Wang, Yanping & Gao, Jie & Wei, Zelong, 2022. "The double-edged sword of servitization in radical product innovation: The role of latent needs identification," Technovation, Elsevier, vol. 118(C).
    9. Oana Madalina Popescu & Stelian Stancu & Alina Neamtu Idorasi & Paul Marinescu, 2019. "Customer solutions – new sources of sustainable competitive advantage in times of global economic crisis," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 30(1), pages 7-30, December.
    10. Alina Neamtu (Idorasi) & Stelian Stancu & Gheorghe Hurduzeu, 2020. "Creating Effective Customer Solutions – a Global Perspective," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 23(75), pages 38-69, March.
    11. Chirumalla, Koteshwar & Leoni, Luna & Oghazi, Pejvak, 2023. "Moving from servitization to digital servitization: Identifying the required dynamic capabilities and related microfoundations to facilitate the transition," Journal of Business Research, Elsevier, vol. 158(C).
    12. Gebauer, Heiko & Saul, Caroline Jennings & Haldimann, Mirella & Gustafsson, Anders, 2017. "Organizational capabilities for pay-per-use services in product-oriented companies," International Journal of Production Economics, Elsevier, vol. 192(C), pages 157-168.
    13. Rabetino, Rodrigo & Kohtamäki, Marko & Gebauer, Heiko, 2017. "Strategy map of servitization," International Journal of Production Economics, Elsevier, vol. 192(C), pages 144-156.
    14. Jieun Lee & Hyung-Deok Shin & Saehwa Hong, 2021. "Servitization of Global Manufacturing Business," Journal of Industry, Competition and Trade, Springer, vol. 21(4), pages 565-584, December.
    15. Wang, Shuai & Ma, Shuang, 2023. "Is product customization always beneficial in the context of C2M platforms? A signaling theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
    16. Bustinza, Oscar F. & Opazo-Basaez, Marco & Tarba, Shlomo, 2022. "Exploring the interplay between Smart Manufacturing and KIBS firms in configuring product-service innovation performance," Technovation, Elsevier, vol. 118(C).
    17. Zhou, Dan & Yan, Tingting & Dai, Weiqi & Feng, Junzheng, 2021. "Disentangling the interactions within and between servitization and digitalization strategies: A service-dominant logic," International Journal of Production Economics, Elsevier, vol. 238(C).
    18. Saad Zighan & Moheeb Abualqumboz, 2022. "Dual focus: service-product orientation to manage the change paradox following servitization strategy," Service Business, Springer;Pan-Pacific Business Association, vol. 16(1), pages 29-55, March.
    19. Shleha, Waleed & Vaillant, Yancy & Vendrell-Herrero, Ferran, 2023. "Entry mode diversity and closing commercial deals with international customers: The moderating role of advanced servitization," International Business Review, Elsevier, vol. 32(1).
    20. Jacob, Frank & Kleipaß, Ulrich & Pohl, Alexander, 2014. "Nature and role of customer satisfaction in the solution business," European Management Journal, Elsevier, vol. 32(3), pages 487-498.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:12:p:5056-:d:374436. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.