Price or Convenience: What Is More Important for Online and Offline Bookings? A Study of a Five-Star Resort Hotel in Taiwan
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- Ivaylo Ivanov & Irina Atanasova, 2019. "Hotel Reservations Via Online Travel Agency Booking.Com. Eu Dimensions Of The “Best Price” Clause," CBU International Conference Proceedings, ISE Research Institute, vol. 7(0), pages 143-150, September.
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- Weizhao Huang & Jingna Wang & Jinbo Jiang & Jinwen Tang, 2021. "The role of procedural, financial and relational switching costs in the Chinese online hotel booking market: antecedents and consequences," Information Technology & Tourism, Springer, vol. 23(3), pages 439-470, September.
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Keywords
resort hotel; 7Ps marketing mix elements; logistic regression; ANOVA;All these keywords.
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