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Tourism Impacts Continuity of World Heritage List Inscription and Sustainable Management of Hahoe Village, Korea: A Case Study of Changes in Tourist Perceptions

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  • Soonki Kim

    (Department of Landscape Architecture, Chonbuk National University, 567 Baekje-daero, Deokjin-gu, Jeonju-si, Jeollabuk-do 54896, Korea)

Abstract

This study examines the World Heritage List inscription’s tourism impact continuity through Hahoe Village’s tourists’ perception changes between 2014 and 2018, and it tries to verify the direction of future management and development plans for a sustainable community. Of all the perceptions verified in this study, two noteworthy issues, such as (1) World Heritage as a tourists’ brand and (2) future management of Hahoe Village as a World Heritage Site for maintaining brand equity, are discussed. In conclusion, the title “World Heritage” has excelled in its role as a tourism brand. Based on this role, the immediate outburst of tourism after the World Heritage List inscription affected Hahoe Village. However, even though the title World Heritage is a powerful brand that has great effect on the tourism industry, it still needs appropriate management to maintain brand equity. In the case of World Heritage, the target object of management is located at a trade-off point of interests between preserving heritage value and improving service convenience for tourists.

Suggested Citation

  • Soonki Kim, 2019. "Tourism Impacts Continuity of World Heritage List Inscription and Sustainable Management of Hahoe Village, Korea: A Case Study of Changes in Tourist Perceptions," Sustainability, MDPI, vol. 11(9), pages 1-11, May.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:9:p:2573-:d:228187
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    References listed on IDEAS

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    1. Jimura, Takamitsu, 2011. "The impact of world heritage site designation on local communities – A case study of Ogimachi, Shirakawa-mura, Japan," Tourism Management, Elsevier, vol. 32(2), pages 288-296.
    2. Yang, Chih-Hai & Lin, Hui-Lin & Han, Chia-Chun, 2010. "Analysis of international tourist arrivals in China: The role of World Heritage Sites," Tourism Management, Elsevier, vol. 31(6), pages 827-837.
    3. Soonki Kim, 2016. "World Heritage Site Designation Impacts on a Historic Village: A Case Study on Residents’ Perceptions of Hahoe Village (Korea)," Sustainability, MDPI, vol. 8(3), pages 1-16, March.
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    Cited by:

    1. Seow Ting Lee & Hun Shik Kim, 2021. "Food fight: gastrodiplomacy and nation branding in Singapore’s UNESCO bid to recognize Hawker culture," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 205-217, June.
    2. Yafang Bao & Hanjing Jiang & Emily Ma & Zhi Sun & Lihua Xu, 2022. "A Longitudinal Spatial-Temporal Analysis of Ancient Village Tourism Development in Zhejiang, China," Sustainability, MDPI, vol. 15(1), pages 1-20, December.
    3. Chong Wu & Mengling Yang & Hang Zhang & Yafang Yu, 2023. "Spatial Structure and Evolution of Territorial Function of Rural Areas at Cultural Heritage Sites from the Perspective of Social Space," Land, MDPI, vol. 12(5), pages 1-22, May.
    4. Seow Ting Lee & Hun Shik Kim, 0. "Food fight: gastrodiplomacy and nation branding in Singapore’s UNESCO bid to recognize Hawker culture," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 0, pages 1-13.

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