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Food fight: gastrodiplomacy and nation branding in Singapore’s UNESCO bid to recognize Hawker culture

Author

Listed:
  • Seow Ting Lee

    (University of Colorado at Boulder)

  • Hun Shik Kim

    (University of Colorado at Boulder)

Abstract

We applied a conceptual lens of gastrodiplomacy, or how countries conduct cultural diplomacy through the strategic use of cuisine in influencing perceptions of a nation, to examine middle power Singapore’s national and international campaigns to inscribe its hawker culture through UNESCO’s List of the Intangible Cultural Heritage of Humanity. With a rather robust nation brand and established programs in gastrodiplomacy, Singapore is the first among Southeast Asian nations to take the first step to seek international and formal food-based recognition. Above everything else, Singapore’s UNESCO bid is motivated by a desire, in collaboration with non-state actors, to further increase the value and standing of its nation brand through food. As self-making, Singapore’s bid builds not only upon national identity creation within its national borders but also othering, a process of shaping the country’s unique dissimilarities to differentiate from other nation states especially its neighbors to reap the expected perceptible benefits of a tangible and emotional transnational connection with its foreign publics through food.

Suggested Citation

  • Seow Ting Lee & Hun Shik Kim, 2021. "Food fight: gastrodiplomacy and nation branding in Singapore’s UNESCO bid to recognize Hawker culture," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 205-217, June.
    • Handle: RePEc:pal:pbapdi:v:17:y:2021:i:2:d:10.1057_s41254-020-00166-3
    DOI: 10.1057/s41254-020-00166-3
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    References listed on IDEAS

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    1. Soonki Kim, 2019. "Tourism Impacts Continuity of World Heritage List Inscription and Sustainable Management of Hahoe Village, Korea: A Case Study of Changes in Tourist Perceptions," Sustainability, MDPI, vol. 11(9), pages 1-11, May.
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