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Continuous Intention on Accommodation Apps: Integrated Value-Based Adoption and Expectation–Confirmation Model Analysis

Author

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  • Seon Hee Kim

    (Department of Culinary and Foodservice Management, Sejong University, 209, Neungdong-ro, Gwangjin-gu, Seoul 05006, Korea)

  • Joon Ho Bae

    (Department of Tourism Management, Halla University, 28, Halladae-gil, Heungeop-myeon, Wonju-si, Gangwon-do 26404, Korea)

  • Hyeon Mo Jeon

    (Department of Hotel and Tourism Management, Dongguk University-Gyeongju, 123, Dongdae-ro, Gyeongju-si, Gyeongsangbuk-do 38066, Korea)

Abstract

This study aims to analyze the antecedent factors affecting continuous intention to use online to offline (O2O) accommodation app services and empirically verify them by applying an integrated model comprised of the value-based adoption model (VAM) and the expectation-confirmation model (ECM). For empirical analysis, a sample of 410 participants with experience reserving rooms using an accommodation app was used. The results showed that privacy risk had the biggest influence on perceived value, followed by technicality and usefulness. Moreover, confirmation and usefulness turned out to have a significant effect on satisfaction, and enjoyment had a negative effect on perceived value and satisfaction. As a result, the influence of perceived risk, technicality, usefulness, and confirmation on perceived value and satisfaction proved to be important in inducing continuous intention to use accommodation apps. These results are academically significant because they expand the scope of O2O business research in the fields of hotels and tourism. We outline several practical implications based on the study results.

Suggested Citation

  • Seon Hee Kim & Joon Ho Bae & Hyeon Mo Jeon, 2019. "Continuous Intention on Accommodation Apps: Integrated Value-Based Adoption and Expectation–Confirmation Model Analysis," Sustainability, MDPI, vol. 11(6), pages 1-17, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:6:p:1578-:d:214165
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    Cited by:

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    2. San-Martín, Sonia & Jiménez, Nadia & Liébana-Cabanillas, Francisco, 2020. "Tourism value VS barriers to booking trips online," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    3. Jinmin Kim & Jaeyoung Kim, 2021. "An Integrated Analysis of Value-Based Adoption Model and Information Systems Success Model for PropTech Service Platform," Sustainability, MDPI, vol. 13(23), pages 1-17, November.
    4. Xiu-Fu Tian & Run-Ze Wu, 2022. "Determinants of the Mobile Health Continuance Intention of Elders with Chronic Diseases: An Integrated Framework of ECM-ISC and UTAUT," IJERPH, MDPI, vol. 19(16), pages 1-19, August.
    5. Suk Won Lee & Hye Jin Sung & Hyeon Mo Jeon, 2019. "Determinants of Continuous Intention on Food Delivery Apps: Extending UTAUT2 with Information Quality," Sustainability, MDPI, vol. 11(11), pages 1-15, June.
    6. Chunyu Jiang & Sedigheh Moghavvemi & Seuk Wai Phoong, 2025. "Virtual reality’s promise for eco-friendly adventures: a study on its role in fostering sustainable tourism and reducing environmental footprint," Information Technology & Tourism, Springer, vol. 27(3), pages 547-577, September.
    7. Ng Hui Chen, 2024. "Intention to Use FinTech Payments: The Perspectives of Benefits, Risks, and Openness to Change," GATR Journals gjbssr651, Global Academy of Training and Research (GATR) Enterprise.
    8. Fatema Al-Dhaen & Jiachen Hou & Nripendra P. Rana & Vishanth Weerakkody, 2023. "Advancing the Understanding of the Role of Responsible AI in the Continued Use of IoMT in Healthcare," Information Systems Frontiers, Springer, vol. 25(6), pages 2159-2178, December.
    9. Sangjae Lee & Byung Gon Kim, 2020. "The Impact of Individual Motivations and Social Capital on the Continuous Usage Intention of Mobile Social Apps," Sustainability, MDPI, vol. 12(20), pages 1-30, October.
    10. Lin Li & Kyung Young Lee & Emmanuel Emokpae & Sung-Byung Yang, 2021. "What makes you continuously use chatbot services? Evidence from chinese online travel agencies," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 575-599, September.
    11. Mengling Wu & Jingzu Gao & Naeem Hayat & Siyu Long & Qing Yang & Abdullah Al Mamun, 2024. "Modelling the significance of food delivery service quality on customer satisfaction and reuse intention," PLOS ONE, Public Library of Science, vol. 19(2), pages 1-19, February.
    12. Hye Jin Sung & Hyeon Mo Jeon, 2020. "Untact: Customer’s Acceptance Intention toward Robot Barista in Coffee Shop," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
    13. Marvello Yang & Jingzu Gao & Qing Yang & Abdullah Al Mamun & Mohammad Masukujjaman & Mohammad Enamul Hoque, 2024. "Modeling the intention to consume and willingness to pay premium price for 3D-printed food in an emerging economy," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    14. Ha-Won Jang & Soo-Bum Lee, 2020. "Serving Robots: Management and Applications for Restaurant Business Sustainability," Sustainability, MDPI, vol. 12(10), pages 1-15, May.
    15. Kangkang Du & Mi Hyun Ryu, 2025. "Use of Robotaxi Services for Sustainable Transportation: Focusing on Their Perceived Benefits and Sacrifices as Well as Consumers’ Technology Readiness," Sustainability, MDPI, vol. 17(17), pages 1-23, September.
    16. Ho, Chien-Wei & Kuo, Cheng-Chien & Chang, Hong-Chan, 2025. "A deep dive into the factors affecting household solar photovoltaic adoption: An extended perspective of the value-based adoption model," Evaluation and Program Planning, Elsevier, vol. 108(C).
    17. Jinmin Kim & AhRam Cho & Jaeyoung Kim, 2022. "Effect of the Standardization of Service Platforms for High-Involvement PropTech Services," Sustainability, MDPI, vol. 14(9), pages 1-18, April.
    18. Pinyi Yao & Mohamad Fazli Sabri & Syuhaily Osman & Norzalina Zainudin & Yezheng Li, 2023. "Consumers’ Continued Intention to Use Online-to-Offline (O2O) Services in Omnichannel Retail: Differences between To-Shop and To-Home Models," Sustainability, MDPI, vol. 15(2), pages 1-23, January.

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