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Implementation of Water-Saving Measures in Hotels in Mallorca

Author

Listed:
  • Dolores Tirado

    (Department of Applied Economics, University of the Balearic Islands, 07122 Palma, Spain)

  • William Nilsson

    (Department of Applied Economics, University of the Balearic Islands, 07122 Palma, Spain)

  • Bartolomé Deyà-Tortella

    (Department of Business Economics, University of the Balearic Islands, 07122 Palma, Spain)

  • Celso García

    (Department of Geography, University of the Balearic Islands, 07122 Palma, Spain)

Abstract

The efficient management of water resources by the tourism sector is essential to be able to achieve sustainability in the future. Hotels, together with other tour operators, have a responsibility not to use more water than is absolutely necessary. Through a survey carried out in hotels on the island of Mallorca, we asked hotel managers about their water consumption and what types of water-saving measures they had introduced. We identified eleven water-saving measures, which were classified into “advanced” and “simple” according to the technical complications and the level of economic investment required. The numbers of measures of each kind that had been implemented were used as the dependent variables in two different Ordered Probit models. This method allowed us to identify the main variables that explain the introduction of water-saving measures. The significant main variables leading hotel managers to adopt simple water-saving initiatives are the existence of laundry facilities, the age of the hotel, and the number of stars. The same variables were found to be important for the introduction of advanced measures. The main drivers for introducing water-saving measures were the reduction in costs, followed by environmental concerns, while legal requirements and customer loyalty were found to be the least important drivers.

Suggested Citation

  • Dolores Tirado & William Nilsson & Bartolomé Deyà-Tortella & Celso García, 2019. "Implementation of Water-Saving Measures in Hotels in Mallorca," Sustainability, MDPI, vol. 11(23), pages 1-13, December.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:23:p:6880-:d:293784
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    References listed on IDEAS

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    1. Maria Torres-Bagur & Anna Ribas & Josep Vila-Subirós, 2019. "Incentives and Barriers to Water-Saving Measures in Hotels in the Mediterranean: A Case Study of the Muga River Basin (Girona, Spain)," Sustainability, MDPI, vol. 11(13), pages 1-16, June.
    2. Shang, Jingzhi & Basil, Debra Z. & Wymer, Walter, 2010. "Using social marketing to enhance hotel reuse programs," Journal of Business Research, Elsevier, vol. 63(2), pages 166-172, February.
    3. Styles, David & Schoenberger, Harald & Galvez-Martos, José Luis, 2015. "Water management in the European hospitality sector: Best practice, performance benchmarks and improvement potential," Tourism Management, Elsevier, vol. 46(C), pages 187-202.
    4. Wolfgang Cramer & Joël Guiot & Marianela Fader & Joaquim Garrabou & Jean-Pierre Gattuso & Ana Iglesias & Manfred A. Lange & Piero Lionello & Maria Carmen Llasat & Shlomit Paz & Josep Peñuelas & Maria , 2018. "Climate change and interconnected risks to sustainable development in the Mediterranean," Nature Climate Change, Nature, vol. 8(11), pages 972-980, November.
    5. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
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    Cited by:

    1. Carla Rodriguez-Sanchez & Francisco J. Sarabia-Sanchez, 2020. "Does Water Context Matter in Water Conservation Decision Behaviour?," Sustainability, MDPI, vol. 12(7), pages 1-16, April.

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