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Influencing Factors on the Ecological Protection Behaviors of Entrepreneurial Farmers in Chinese Forest Zones

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  • Yong-Ji Xue

    (School of Economics and Management, Beijing Forestry University, Beijing 100083, China)

  • Ting Deng

    (Institute for Hospital Management, Tsinghua University, Shenzhen 518055, China)

  • KuoRay Mao

    (Department of Sociology, Colorado State University, Fort Collins, CO 80524, USA)

Abstract

Following the collective forest tenure reforms in China, many households pursued entrepreneurial activities creating substantial pressure on the environment. This study examines data collected from 462 informants in 10 provinces in Southern China to understand how changes in attitudes toward ecological protection behavior occur. The internal mechanisms of ecological attitudes were explored using structural equation modeling to obtain a function path. Ecological emotion has a direct effect on ecological protection behavior by acting as an intermediary between ecological knowledge and ecological protection. Perceived ecological severity mediates between ecological knowledge and emotion influencing entrepreneurial farmers’ ecological protection behavior. The perception of individual effect is mediated by perceptions of ecological severity and ecological emotion, eventually affecting ecological protection behavior. A model of cognition–emotion–practice is proposed based on the findings.

Suggested Citation

  • Yong-Ji Xue & Ting Deng & KuoRay Mao, 2018. "Influencing Factors on the Ecological Protection Behaviors of Entrepreneurial Farmers in Chinese Forest Zones," Sustainability, MDPI, vol. 10(6), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:6:p:1827-:d:150121
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    Cited by:

    1. Na Liao & Xinchen Gu & Yuejian Wang & Hailiang Xu & Zili Fan, 2020. "Analyzing Macro-Level Ecological Change and Micro-Level Farmer Behavior in Manas River Basin, China," Land, MDPI, vol. 9(8), pages 1-17, July.
    2. Ying Cheng & Zhongbao Liu & Yuan Hu & Weizhong Zeng, 2023. "The Influence of Farmers’ Cognition on Forest Land Transfer Behavior: A Case Study of Chengdu City," Land, MDPI, vol. 12(10), pages 1-14, October.

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