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Pricing Strategy and Blockchain-Enabled Data Sharing in Cross-Border Port Systems

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Listed:
  • Huida Zhao

    (College of Management, Shenzhen University, Shenzhen 518061, China
    Shenzhen International Maritime Institute, Shenzhen 518083, China)

  • Chanjuan Liu

    (School of Business Administration and Customs, Shanghai Customs College, Shanghai 201204, China)

Abstract

The study examines the impact of pricing strategies on the competition and cooperation of cross-border ports, focusing on unified pricing and differential pricing. The results show that the inside border port can adopt a differentiation strategy to enhance its benefits, as this strategy allows for better control. Additionally, while the differentiated pricing strategy is an equilibrium strategy for the inside border port, blockchain technology can enhance the economic benefits of the inside border port under certain conditions, which also demonstrates the commercial value of blockchain in data sharing. Moreover, the expansion of port capacity can reduce the congestion of the inside border port to some extent under specific conditions. Finally, the study analyzes the environmental impact, tariff impact, and influence of port cooperation, which provides some management implications for inside border port. In summary, the findings highlight the potential of blockchain to optimize pricing strategy and promote cooperation between regional ports, thus improving economic benefits.

Suggested Citation

  • Huida Zhao & Chanjuan Liu, 2025. "Pricing Strategy and Blockchain-Enabled Data Sharing in Cross-Border Port Systems," Mathematics, MDPI, vol. 13(14), pages 1-22, July.
    • Handle: RePEc:gam:jmathe:v:13:y:2025:i:14:p:2281-:d:1702312
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