IDEAS home Printed from https://ideas.repec.org/a/gam/jmathe/v10y2022i10p1675-d815092.html
   My bibliography  Save this article

Balancing Privacy Risk and Benefit in Service Selection for Multiprovision Cloud Service Composition

Author

Listed:
  • Linyuan Liu

    (Department of E-Commerce, Nanjing Audit University, Nanjing 211815, China)

  • Haibin Zhu

    (Collaborative Systems Laboratory, Nipissing University, North Bay, ON P1B 8L7, Canada)

  • Shenglei Chen

    (Department of E-Commerce, Nanjing Audit University, Nanjing 211815, China)

Abstract

The popularity of cloud computing has fueled the growth in multiprovision cloud service composition (MPCSC), where each cloud service provider (CSP) can fulfill multiple tasks, i.e., offer multiple services, simultaneously. In the MPCSC, users would rather disclose some private data for more benefits (e.g., personalized services). However, the more private data is released, the more serious the privacy risk faced by users. In particular, the multiservice provision characteristic of MPCSC further exacerbates the privacy risk. Therefore, how to balance the privacy risk and benefit in service selection for MPCSC is a challenging research problem. In this paper, firstly we explore the service selection problem of balancing privacy risk and benefit in MPCSC (SSBM), then we propose an improved Kuhn–Munkres (KM) algorithm solution to the SSBM problem. Furthermore, we conduct a series of simulation experiments to evaluate the proposed approach. The experimental results show that the proposed approach is both efficient and effective for solving the SSBM problem.

Suggested Citation

  • Linyuan Liu & Haibin Zhu & Shenglei Chen, 2022. "Balancing Privacy Risk and Benefit in Service Selection for Multiprovision Cloud Service Composition," Mathematics, MDPI, vol. 10(10), pages 1-33, May.
  • Handle: RePEc:gam:jmathe:v:10:y:2022:i:10:p:1675-:d:815092
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2227-7390/10/10/1675/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2227-7390/10/10/1675/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Elisa Costante & Federica Paci & Nicola Zannone, 2013. "Privacy-Aware Web Service Composition and Ranking," International Journal of Web Services Research (IJWSR), IGI Global, vol. 10(3), pages 1-23, July.
    2. H. W. Kuhn, 1955. "The Hungarian method for the assignment problem," Naval Research Logistics Quarterly, John Wiley & Sons, vol. 2(1‐2), pages 83-97, March.
    3. Tamara Dinev & Paul Hart, 2006. "An Extended Privacy Calculus Model for E-Commerce Transactions," Information Systems Research, INFORMS, vol. 17(1), pages 61-80, March.
    4. Pallant, Jason I. & Pallant, Jessica L. & Sands, Sean J. & Ferraro, Carla R. & Afifi, Eslam, 2022. "When and how consumers are willing to exchange data with retailers: An exploratory segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    5. Ahmet Bulent Ozturk & Khaldoon Nusair & Fevzi Okumus & Dipendra Singh, 2017. "Understanding mobile hotel booking loyalty: an integration of privacy calculus theory and trust-risk framework," Information Systems Frontiers, Springer, vol. 19(4), pages 753-767, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Degutis, Mindaugas & UrbonaviÄ ius, Sigitas & Hollebeek, Linda D. & Anselmsson, Johan, 2023. "Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    2. Jae Kyu Lee & Younghoon Chang & Hun Yeong Kwon & Beopyeon Kim, 2020. "Reconciliation of Privacy with Preventive Cybersecurity: The Bright Internet Approach," Information Systems Frontiers, Springer, vol. 22(1), pages 45-57, February.
    3. Alraja, Mansour, 2022. "Frontline healthcare providers’ behavioural intention to Internet of Things (IoT)-enabled healthcare applications: A gender-based, cross-generational study," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    4. Alzaidi, Maram Saeed & Agag, Gomaa, 2022. "The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    5. Yunxiang Zhang & Xianmin Song & Pengfei Tao & Haitao Li & Tianshu Zhan & Qian Cao, 2023. "Investigating Factors for Travelers’ Parking Behavior Intentions in Changchun, China, under the Influence of Smart Parking Systems," Sustainability, MDPI, vol. 15(15), pages 1-16, July.
    6. Joseph A. Cazier & Benjamin B. M. Shao & Robert D. St. Louis, 2007. "Sharing information and building trust through value congruence," Information Systems Frontiers, Springer, vol. 9(5), pages 515-529, November.
    7. Cheng, Junjun & Chen, Bo & Huang, Zihang, 2023. "Collective-based ad transparency in targeted hotel advertising: Consumers’ regulatory focus underlying the crowd safety effect," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    8. Potoglou, Dimitris & Palacios, Juan & Feijoo, Claudio & Gómez Barroso, Jose-Luis, 2015. "The supply of personal information: A study on the determinants of information provision in e-commerce scenarios," 26th European Regional ITS Conference, Madrid 2015 127174, International Telecommunications Society (ITS).
    9. Goethner, Maximilian & Hornuf, Lars & Regner, Tobias, 2021. "Protecting investors in equity crowdfunding: An empirical analysis of the small investor protection act," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    10. Weiqiang Shen & Chuanlin Zhang & Xiaona Zhang & Jinglun Shi, 2019. "A fully distributed deployment algorithm for underwater strong k-barrier coverage using mobile sensors," International Journal of Distributed Sensor Networks, , vol. 15(4), pages 15501477198, April.
    11. Corey Angst, 2009. "Protect My Privacy or Support the Common-Good? Ethical Questions About Electronic Health Information Exchanges," Journal of Business Ethics, Springer, vol. 90(2), pages 169-178, November.
    12. Bo Cowgill & Jonathan M. V. Davis & B. Pablo Montagnes & Patryk Perkowski, 2024. "Stable Matching on the Job? Theory and Evidence on Internal Talent Markets," CESifo Working Paper Series 11120, CESifo.
    13. Huarng, Kun-Huang & Yu, Tiffany Hui-Kuang & Lee, Cheng fang, 2022. "Adoption model of healthcare wearable devices," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    14. Hoon S. Choi & Darrell Carpenter & Myung S. Ko, 2022. "Risk Taking Behaviors Using Public Wi-Fi™," Information Systems Frontiers, Springer, vol. 24(3), pages 965-982, June.
    15. András Frank, 2005. "On Kuhn's Hungarian Method—A tribute from Hungary," Naval Research Logistics (NRL), John Wiley & Sons, vol. 52(1), pages 2-5, February.
    16. Alalwan, Ali Abdallah & Baabdullah, Abdullah M. & Rana, Nripendra P. & Tamilmani, Kuttimani & Dwivedi, Yogesh K., 2018. "Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust," Technology in Society, Elsevier, vol. 55(C), pages 100-110.
    17. Amit Kumar & Anila Gupta, 2013. "Mehar’s methods for fuzzy assignment problems with restrictions," Fuzzy Information and Engineering, Springer, vol. 5(1), pages 27-44, March.
    18. Jongwoo Kim & Richard L. Baskerville & Yi Ding, 2020. "Breaking the Privacy Kill Chain: Protecting Individual and Group Privacy Online," Information Systems Frontiers, Springer, vol. 22(1), pages 171-185, February.
    19. Zhenhui (Jack) Jiang & Cheng Suang Heng & Ben C. F. Choi, 2013. "Research Note —Privacy Concerns and Privacy-Protective Behavior in Synchronous Online Social Interactions," Information Systems Research, INFORMS, vol. 24(3), pages 579-595, September.
    20. Ashraf Sharif & Saira Hanif Soroya & Shakil Ahmad & Khalid Mahmood, 2021. "Antecedents of Self-Disclosure on Social Networking Sites (SNSs): A Study of Facebook Users," Sustainability, MDPI, vol. 13(3), pages 1-21, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jmathe:v:10:y:2022:i:10:p:1675-:d:815092. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.