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Tourism Planning in Underdeveloped Regions—What Has Been Going Wrong? The Case of Extremadura (Spain)

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  • Ana Leal-Solís

    (Department of Finance and Accounting, Faculty of Business, Finance and Tourism, University of Extremadura, 10071 Cáceres, Spain)

  • Rafael Robina-Ramírez

    (Department of Business and Sociology, Faculty of Business, Finance and Tourism, University of Extremadura, 10071 Cáceres, Spain)

Abstract

The article proposes a planning model to develop tourism from a holistic perspective that includes economic, population and social aspects. Following a participatory methodology, the objective of the study is to propose a tourism planning model that contributes to the development of rural territories based on the involvement of tourism planners in the study. A total of 205 tourism planners and 443 tourism offices participated in the study. The data obtained were analysed using the PLS-SEM method. The results indicate that tourism planning has to be carried out by a professional team with diverse technical profiles that monitors the objectives set and adapts them to changes in the environment.

Suggested Citation

  • Ana Leal-Solís & Rafael Robina-Ramírez, 2022. "Tourism Planning in Underdeveloped Regions—What Has Been Going Wrong? The Case of Extremadura (Spain)," Land, MDPI, vol. 11(5), pages 1-15, April.
    • Handle: RePEc:gam:jlands:v:11:y:2022:i:5:p:663-:d:805737
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    References listed on IDEAS

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    3. Marcelo Sánchez-Oro Sánchez & José Castro-Serrano & Rafael Robina-Ramírez, 2021. "Stakeholders’ Participation in Sustainable Tourism Planning for a Rural Region: Extremadura Case Study (Spain)," Land, MDPI, vol. 10(6), pages 1-19, May.
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