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Mountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan

Author

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  • Keying Ding

    (Art College, Sichuan Tourism University, Chengdu 610100, China)

  • Mian Yang

    (Art College, Sichuan Tourism University, Chengdu 610100, China)

  • Shixian Luo

    (Graduate School of Horticulture, Chiba University, Chiba 263-8522, Japan)

Abstract

Mountain area is one of the most important modern tourist attractions, and unique mountain landscapes are highly appealing to millennials. Millennials post their travel photos and comments on social media, and these media messages can positively influence other millennials’ travel motivations. To fully understand the attraction of mountain tourist destinations to millennials, this study analyzed their landscape preferences using images posted on social media. As a case study, we analyzed the landscape resources in Western Sichuan Plateau Mountain Areas (WSPMA). We found that differences in genders, modes of transportation, and travel patterns of the millennials influenced their preferences for mountain landscapes. Our results broaden the current knowledge on mountain tourism from the perspective of millennials through social media data. Moreover, studying the landscape resources in WSPMA can facilitate the analysis of regional advantages. This will ultimately enhance tourism publicity and integrate various resources for tourism management and planning in more targeted and attractive ways.

Suggested Citation

  • Keying Ding & Mian Yang & Shixian Luo, 2021. "Mountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan," Land, MDPI, vol. 10(11), pages 1-17, November.
    • Handle: RePEc:gam:jlands:v:10:y:2021:i:11:p:1246-:d:678579
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    References listed on IDEAS

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    1. Fan Tang & Jianping Yang & Yanxia Wang & Qiuling Ge, 2022. "Analysis of the Image of Global Glacier Tourism Destinations from the Perspective of Tourists," Land, MDPI, vol. 11(10), pages 1-21, October.

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