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Sustainability and Mountain Tourism: The Millennial’s Perspective

Author

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  • Alessandro Bonadonna

    (Department of Management, University of Turin, Corso Unione Sovietica 218 bis, 10134 Turin, Italy
    NatRisk—Research Centre on Natural Risks in Mountain and Hilly Environments, University of Turin, Largo Paolo Braccini 2, Grugliasco, 10095 Turin, Italy)

  • Chiara Giachino

    (Department of Management, University of Turin, Corso Unione Sovietica 218 bis, 10134 Turin, Italy)

  • Elisa Truant

    (Department of Management, University of Turin, Corso Unione Sovietica 218 bis, 10134 Turin, Italy)

Abstract

Evidence from several studies illustrates the different points of view through which sustainability and mountains have been studied over the years. Nowadays, interest in Millennials is increasing but no research has compared Millennials and sustainability in the mountain context. This study aims at defining sustainability with reference to Millennial perception of both winter and summer mountain sports. By analysing data gathered from a sample of 2292 Millennials (Piedmont area), the authors confirm their high degree of sensitivity towards sustainable issues and, above all, discover that there are differences in the sustainable perception Millennials have of both mountain winter and summer sports. More specifically, Millennial perception is deeply influenced by the place where they are used to living―mountains or cities―and by their gender. From a managerial point of view, results have direct implications on the administrators of mountain institutions who can implement appropriate initiatives in order to correctly sensitise Millennials towards mountain sports. Moreover, from a theoretical perspective, the study opens a new scenario on two important topics linked to sustainability, namely Millennials and mountain sports.

Suggested Citation

  • Alessandro Bonadonna & Chiara Giachino & Elisa Truant, 2017. "Sustainability and Mountain Tourism: The Millennial’s Perspective," Sustainability, MDPI, vol. 9(7), pages 1-15, July.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:7:p:1219-:d:104302
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    References listed on IDEAS

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    5. Dan-Cristian Dabija & Raluca Băbuț, 2019. "Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    6. Giachino, Chiara & Pattanaro, Giulio & Bertoldi, Bernardo & Bollani, Luigi & Bonadonna, Alessandro, 2021. "Nature-based solutions and their potential to attract the young generations," Land Use Policy, Elsevier, vol. 101(C).
    7. Alessandra Fermani & Maria Rita Sergi & Angelo Carrieri & Isabella Crespi & Laura Picconi & Aristide Saggino, 2020. "Sustainable Tourism and Facilities Preferences: The Sustainable Tourist Stay Scale (STSS) Validation," Sustainability, MDPI, vol. 12(22), pages 1-14, November.
    8. Keying Ding & Mian Yang & Shixian Luo, 2021. "Mountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan," Land, MDPI, vol. 10(11), pages 1-17, November.
    9. Giovanni Peira & Agata Lo Giudice & Stefania Miraglia, 2022. "Railway and Tourism: A Systematic Literature Review," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-11, January.
    10. Grigore Vasile Herman & Vasile Grama & Sorin Buhaș & Lavinia Daiana Garai & Tudor Caciora & Alexandra Grecu & Andreea Karina Gruia & Oana Simona Hudea & Daniel Peptenatu, 2021. "The Analysis of the Ski Slopes and the Degree of Economic Dependence Induced by Winter Sports Tourism. The Case of Romania," Sustainability, MDPI, vol. 13(24), pages 1-19, December.
    11. Giachino, Chiara & Bollani, Luigi & Truant, Elisa & Bonadonna, Alessandro, 2022. "Urban area and nature-based solution: Is this an attractive solution for Generation Z?," Land Use Policy, Elsevier, vol. 112(C).
    12. Eloi Jorge & Ernesto Lopez-Valeiras & Maria Beatriz Gonzalez-Sanchez, 2020. "The Importance Given to Food Naturalness Attributes by Millennial University Students," Sustainability, MDPI, vol. 12(2), pages 1-13, January.
    13. Luís Lima Santos & Lucília Cardoso & Noelia Araújo-Vila & Jose A. Fraiz-Brea, 2020. "Sustainability Perceptions in Tourism and Hospitality: A Mixed-Method Bibliometric Approach," Sustainability, MDPI, vol. 12(21), pages 1-18, October.
    14. Luigi Bollani & Giovanni Peira & Erica Varese & Enrico Nesi & Maria Beatrice Pairotti & Alessandro Bonadonna, 2017. "Labelling and sustainability in the green food economy: Perception among millennials with a good cultural background," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2017(2), pages 83-101.
    15. Sylvie Formánková & Oldřich Trenz & Oldřich Faldík & Jan Kolomazník & Jitka Sládková, 2019. "Millennials’ Awareness and Approach to Social Responsibility and Investment—Case Study of the Czech Republic," Sustainability, MDPI, vol. 11(2), pages 1-17, January.
    16. Francesca Pucciarelli & Chiara Giachino & Bernardo Bertoldi & Davide Tamagno, 2019. "A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target?," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2019(1), pages 103-120.

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