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Analysing Credibility of UK Social Media Influencers’ Weight-Management Blogs: A Pilot Study

Author

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  • Christina Sabbagh

    (Human Nutrition, School of Medicine, Dentistry and Nursing, College of Medical, Veterinary & Life Sciences University of Glasgow, New Lister Building, Glasgow Royal Infirmary, Glasgow G31 2ER, UK)

  • Emma Boyland

    (Department of Psychology, University of Liverpool, Bedford Street South, Liverpool L69 7ZA, UK)

  • Catherine Hankey

    (Human Nutrition, School of Medicine, Dentistry and Nursing, College of Medical, Veterinary & Life Sciences University of Glasgow, New Lister Building, Glasgow Royal Infirmary, Glasgow G31 2ER, UK)

  • Alison Parrett

    (Human Nutrition, School of Medicine, Dentistry and Nursing, College of Medical, Veterinary & Life Sciences University of Glasgow, New Lister Building, Glasgow Royal Infirmary, Glasgow G31 2ER, UK)

Abstract

Social media influencers (SMI) are individuals with large follower engagement, who can shape the thoughts and dietary behaviours of their audience. Concerns exist surrounding the spread of dietary misinformation by SMI, which may impact negatively on public health, yet no standards currently exist to assess the credibility of their information. This study aimed to evaluate the credibility of key SMI weight management (WM) blogs ( n = 9), piloting a pre-prepared credibility checklist. SMI were included if they had a blue-tick verification on ≥2 social media (SM) and an active WM blog. A sample of blog posts were systematically evaluated against thirteen credibility indicators under four themes: ‘transparency’, ‘use of other resources’, ‘trustworthiness and adherence to nutritional criteria’ and ‘bias’. Indicators were yes/no questions to determine an overall credibility percentage for each SMI. The ten most recent meal recipes from each blog were evaluated against Public Health England’s (PHE) calorie targets and the UK ‘traffic light’ food labelling scheme to assess nutritional quality. Percentages ranged from 23–85%, the highest gained by a Registered Nutritionist. SMI blogs may not be credible as WM resources. Given the popularity and impact of SM in the context of overweight, obesity and WM, this study may inform the methodological approach for future research.

Suggested Citation

  • Christina Sabbagh & Emma Boyland & Catherine Hankey & Alison Parrett, 2020. "Analysing Credibility of UK Social Media Influencers’ Weight-Management Blogs: A Pilot Study," IJERPH, MDPI, vol. 17(23), pages 1-17, December.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:23:p:9022-:d:455798
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    References listed on IDEAS

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    1. Jenny L Hatchard & Joao Quariguasi Frota Neto & Christos Vasilakis & Karen A Evans-Reeves, 2019. "Tweeting about public health policy: Social media response to the UK Government’s announcement of a Parliamentary vote on draft standardised packaging regulations," PLOS ONE, Public Library of Science, vol. 14(2), pages 1-16, February.
    2. Anna Elizabeth Coates & Charlotte Alice Hardman & Jason Christian Grovenor Halford & Paul Christiansen & Emma Jane Boyland, 2020. "“It’s Just Addictive People That Make Addictive Videos” : Children’s Understanding of and Attitudes towards Influencer Marketing of Food and Beverages by YouTube Video Bloggers," IJERPH, MDPI, vol. 17(2), pages 1-18, January.
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    4. Carmen Berne-Manero & Mercedes Marzo-Navarro, 2020. "Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability," Sustainability, MDPI, vol. 12(11), pages 1-19, May.
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    1. Nobuyuki Wakui & Raini Matsuoka & Chikako Togawa & Kotoha Ichikawa & Hinako Kagi & Mai Watanabe & Nobutomo Ikarashi & Miho Yamamura & Shunsuke Shirozu & Yoshiaki Machida, 2023. "Effectiveness of Displaying Traffic Light Food Labels on the Front of Food Packages in Japanese University Students: A Randomized Controlled Trial," IJERPH, MDPI, vol. 20(3), pages 1-11, January.
    2. Yujia Sui & Bin Zhang, 2021. "Determinants of the Perceived Credibility of Rebuttals Concerning Health Misinformation," IJERPH, MDPI, vol. 18(3), pages 1-17, February.

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