IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v16y2019i18p3233-d263899.html
   My bibliography  Save this article

Youth Willingness to Purchase Whole Grain Snack Packs from New York City Corner Stores Participating in a Healthy Retail Program

Author

Listed:
  • Tashara M. Leak

    (Division of Nutritional Sciences, Cornell University, 416 Savage Hall, Ithaca, NY 14853, USA)

  • Felicia Setiono

    (Division of Nutritional Sciences, Cornell University, 416 Savage Hall, Ithaca, NY 14853, USA)

  • Navika Gangrade

    (Division of Nutritional Sciences, Cornell University, 416 Savage Hall, Ithaca, NY 14853, USA)

  • Erika Mudrak

    (Cornell Statistical Consulting Unit, Cornell University, Academic Surge A, Room 102, Ithaca, NY 14853, USA)

Abstract

Corners stores in low-income communities are a promising setting to intervene in youth whole grain intake. One strategy that may encourage whole grain intake is if corner stores were to pair and sell whole grain snacks in combination with either a liked fruit or vegetable and an optional condiment (i.e., a whole grain snack pack). This study examined youth in terms of their (1) liking of fruits, vegetables, and whole grain snacks; (2) perceptions about which fruits and vegetables pair best with whole grain snacks; and (3) willingness to pay for a whole grain snack pack. One-time intercept surveys were conducted with 10–18-year-olds ( n = 402) who visited a New York City (NYC) corner store ( n = 34) participating in the City Harvest Healthy Retail Program. On average, youth were willing to spend $2.38 (SD $4.32) on a whole grain snack pack. Higher overall liking scores for vegetables and whole grain snacks were associated with willingness to spend 24.4% (95% confidence interval (CI): 11.5–38.7%) and 21.6% (95%CI: 5.2–40.6%) more on whole grain snack packs, respectively. In conclusion, youth are receptive to purchasing whole grain snack packs from NYC corner stores participating in a healthy retail program.

Suggested Citation

  • Tashara M. Leak & Felicia Setiono & Navika Gangrade & Erika Mudrak, 2019. "Youth Willingness to Purchase Whole Grain Snack Packs from New York City Corner Stores Participating in a Healthy Retail Program," IJERPH, MDPI, vol. 16(18), pages 1-12, September.
    • Handle: RePEc:gam:jijerp:v:16:y:2019:i:18:p:3233-:d:263899
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/16/18/3233/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/16/18/3233/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Alexis Dinno, 2015. "Nonparametric pairwise multiple comparisons in independent groups using Dunn's test," Stata Journal, StataCorp LP, vol. 15(1), pages 292-300, March.
    2. Joseph C. Cooper & Michael Hanemann & Giovanni Signorello, 2002. "One-and-One-Half-Bound Dichotomous Choice Contingent Valuation," The Review of Economics and Statistics, MIT Press, vol. 84(4), pages 742-750, November.
    3. Lisa Farrell & Michael A. Shields, 2007. "Children as consumers: investigating child diary expenditure data," Canadian Journal of Economics, Canadian Economics Association, vol. 40(2), pages 445-467, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Felicia J. Setiono & Navika Gangrade & Tashara M. Leak, 2021. "U.S. Adolescents’ Diet Consumption Patterns Differ between Grocery and Convenience Stores: National Health and Nutrition Examination Survey 2011–2018," IJERPH, MDPI, vol. 18(16), pages 1-11, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. McFadden, Brandon R. & Lusk, Jayson L., 2013. "Effects of Cost and Campaign Advertising on Support for California’s Proposition 37," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(2), pages 1-13, August.
    2. Manevska-Tasevska, Gordana & Hansson, Helena & Asmild, Mette & Surry, Yves, 2018. "Assessing the regional efficiency of Swedish agriculture under the CAP ‒ a multidirectional efficiency approach," 162nd Seminar, April 26-27, 2018, Budapest, Hungary 271971, European Association of Agricultural Economists.
    3. Seck, Abdoulaye & Thiam, Djiby Racine, 2022. "Understanding consumer attitudes to and valuation of organic food in Sub-Saharan Africa: A double-bound contingent method applied in Dakar, Senegal," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 17(1), March.
    4. Akoko, Peter Obuon & Gathungu, Edith & De Groote, Hugo, 2024. "Evaluating Smallholder Farmers’ Willingness to Pay for Improved Maize Dryers in Njoro Sub-County, Nakuru, Kenya," IAAE 2024 Conference, August 2-7, 2024, New Delhi, India 344279, International Association of Agricultural Economists (IAAE).
    5. Sadashivappa, Prakash & Qaim, Matin, 2009. "Effects of Bt Cotton in India During the First Five Years of Adoption," 2009 Conference, August 16-22, 2009, Beijing, China 49947, International Association of Agricultural Economists.
    6. Kwak, So-Yoon & Yoo, Seung-Hoon, 2015. "The public’s value for developing ocean energy technology in the Republic of Korea: A contingent valuation study," Renewable and Sustainable Energy Reviews, Elsevier, vol. 43(C), pages 432-439.
    7. Lee, Juyong & Cho, Youngsang, 2020. "Estimation of the usage fee for peer-to-peer electricity trading platform: The case of South Korea," Energy Policy, Elsevier, vol. 136(C).
    8. Xue, Hong & Mainville, Denise Y. & You, Wen & Nayga, Rodolfo M., Jr., 2009. "Nutrition Knowledge, Sensory Characteristics and Consumers’ Willingness to Pay for Pasture-Fed Beef," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49277, Agricultural and Applied Economics Association.
    9. So-Yeon Park & Ju-Hee Kim & Jungkwan Seo & Seung-Hoon Yoo, 2022. "Evaluating the Economic Benefits of Tightening Regulations on the Use of Toluene, a Hazardous Chemical, in South Korea," Sustainability, MDPI, vol. 14(11), pages 1-15, May.
    10. Chun-Chu Yeh & Cheng-Shen Lin & Chin-Huang Huang, 2018. "The Total Economic Value of Sport Tourism in Belt and Road Development—An Environmental Perspective," Sustainability, MDPI, vol. 10(4), pages 1-14, April.
    11. Ying Chen & Tom Lane & Stuart McDonald, 2023. "Endogenous Network Formation in Local Public Goods: An Experimental Analysis," Discussion Papers 2023-02, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
    12. Lee, Kyung-Sook & Kim, Ju-Hee & Yoo, Seung-Hoon, 2021. "Would people pay a price premium for electricity from domestic wind power facilities? The case of South Korea," Energy Policy, Elsevier, vol. 156(C).
    13. Kim, GwanSeon & Petrolia, Daniel R. & Interis, Matthew G., 2012. "A Method for Improving Welfare Estimates from Multiple-Referendum Surveys," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 37(2), pages 1-12, August.
    14. Andreas Aditya Hermawan & Amin Talei & Janet Yip Cheng Leong & Mayuran Jayatharan & Hui Weng Goh & Sina Alaghmand, 2019. "Performance Assessment of a Laboratory Scale Prototype Biofiltration System in Tropical Region," Sustainability, MDPI, vol. 11(7), pages 1-16, April.
    15. Joseph Cooper & Giovanni Signorello, 2008. "Farmer Premiums for the Voluntary Adoption of Conservation Plans," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 51(1), pages 1-14.
    16. Dosi, Giovanni & Virgillito, Maria Enrica & Yu, Xiaodan, 2020. "The wage-productivity nexus in the world factory economy," World Development, Elsevier, vol. 129(C).
    17. James B. McDonald & Daniel B. Walton & Bryan Chia, 2020. "Distributional Assumptions and the Estimation of Contingent Valuation Models," Computational Economics, Springer;Society for Computational Economics, vol. 56(2), pages 431-460, August.
    18. Dmitriy Li & Meenakshi Rishi & Jeong Hwan Bae, 2023. "Regional Differences in Willingness to Pay for Mitigation of Air Pollution from Coal-Fired Power Plants in South Korea," Sustainability, MDPI, vol. 15(24), pages 1-17, December.
    19. Lee, Gunwoo & Kim, Soo-Yeob & Lee, Min-Kyu, 2015. "Economic evaluation of vessel traffic service (VTS): A contingent valuation study," Marine Policy, Elsevier, vol. 61(C), pages 149-154.
    20. Lim, Seul-Ye & Kim, Hyo-Jin & Yoo, Seung-Hoon, 2017. "Public's willingness to pay a premium for bioethanol in Korea: A contingent valuation study," Energy Policy, Elsevier, vol. 101(C), pages 20-27.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:16:y:2019:i:18:p:3233-:d:263899. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.