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A Content Analysis of Media Coverage of the Introduction of a Smoke-Free Bylaw in Vancouver Parks and Beaches

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  • Arezu Moshrefzadeh

    (British Columbia Centre of Excellence for Women's Health, E311, 4500 Oak Street, Box 48, Vancouver, BC, V6H 3N1, Canada)

  • Wendy Rice

    (British Columbia Centre of Excellence for Women's Health, E311, 4500 Oak Street, Box 48, Vancouver, BC, V6H 3N1, Canada)

  • Ann Pederson

    (British Columbia Centre of Excellence for Women's Health, E311, 4500 Oak Street, Box 48, Vancouver, BC, V6H 3N1, Canada
    Experimental Medicine Program, Department of Medicine, University of British Columbia, Room 10226, 2775 Laurel Street, Vancouver, BC, V5Z 1M9, Canada)

  • Chizimuzo T. C. Okoli

    (College of Nursing, University of Kentucky, 315 College of Nursing Building, Lexington, KY 40536, USA)

Abstract

The Board of Parks and Recreation in Vancouver, BC approved a smoke-free bylaw in the city’s parks, beaches and recreational facilities, effective 1 September 2010. We analyzed local news coverage and portrayal of the bylaw to understand the potential influence of news media on public perception of the bylaw in order to inform the media advocacy work of public health interest groups. We compiled a data set of newspaper articles (n = 90) and conducted a quantitative content analysis to examine content related to the outdoor smoke-free policy, including article slant, topics related to smoking and tobacco control, and any equity-related concerns raised. Newspaper coverage in Vancouver was largely supportive of the outdoor smoke-free bylaw. However, concerns over rights were frequently discussed in letters to the editor. Such equity concerns were rarely discussed in news articles, showing a potential disconnect between the concerns expressed in the media by members of the public and the coverage provided by print media.

Suggested Citation

  • Arezu Moshrefzadeh & Wendy Rice & Ann Pederson & Chizimuzo T. C. Okoli, 2013. "A Content Analysis of Media Coverage of the Introduction of a Smoke-Free Bylaw in Vancouver Parks and Beaches," IJERPH, MDPI, vol. 10(9), pages 1-10, September.
    • Handle: RePEc:gam:jijerp:v:10:y:2013:i:9:p:4444-4453:d:28931
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    References listed on IDEAS

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    1. Collins, Patricia A. & Abelson, Julia & Pyman, Heather & Lavis, John N., 2006. "Are we expecting too much from print media? An analysis of newspaper coverage of the 2002 Canadian healthcare reform debate," Social Science & Medicine, Elsevier, vol. 63(1), pages 89-102, July.
    2. Asbridge, Mark, 2004. "Public place restrictions on smoking in Canada: assessing the role of the state, media, science and public health advocacy," Social Science & Medicine, Elsevier, vol. 58(1), pages 13-24, January.
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    Cited by:

    1. Elnaz Moghimi & Mary E Wiktorowicz, 2019. "Regulating the Fast-Food Landscape: Canadian News Media Representation of the Healthy Menu Choices Act," IJERPH, MDPI, vol. 16(24), pages 1-22, December.

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