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Google Web and Image Search Visibility Data for Online Store

Author

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  • Artur Strzelecki

    (Department of Informatics, University of Economics in Katowice, 40-287 Katowice, Poland)

Abstract

This data descriptor describes Google search engine visibility data. The visibility of a domain name in a search engine comes from search engine optimization and can be evaluated based on four data metrics and five data dimensions. The data metrics are the following: Clicks volume (1), impressions volume (2), click-through ratio (3), and ranking position (4). Data dimensions are as follows: queries that are entered into search engines that trigger results with the researched domain name (1), page URLs from research domains which are available in the search engine results page (2), country of origin of search engine visitors (3), type of device used for the search (4), and date of the search (5). Search engine visibility data were obtained from the Google search console for the international online store, which is visible in 240 countries and territories for a period of 15 months. The data contain 123 K clicks and 4.86 M impressions for the web search and 22 K clicks and 9.07 M impressions for the image search. The proposed method for obtaining data can be applied in any other area, not only in the e-commerce industry.

Suggested Citation

  • Artur Strzelecki, 2019. "Google Web and Image Search Visibility Data for Online Store," Data, MDPI, vol. 4(3), pages 1-10, August.
    • Handle: RePEc:gam:jdataj:v:4:y:2019:i:3:p:125-:d:259937
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    References listed on IDEAS

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    1. Christos Ziakis & Maro Vlachopoulou & Theodosios Kyrkoudis & Makrina Karagkiozidou, 2019. "Important Factors for Improving Google Search Rank," Future Internet, MDPI, vol. 11(2), pages 1-12, January.
    2. Michael R. Baye & Babur De los Santos & Matthijs R. Wildenbeest, 2016. "Search Engine Optimization: What Drives Organic Traffic to Retail Sites?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 25(1), pages 6-31, March.
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    Cited by:

    1. Mariusz Duka & Marek Sikora & Artur Strzelecki, 2023. "From Web Catalogs to Google: A Retrospective Study of Web Search Engines Sustainable Development," Sustainability, MDPI, vol. 15(8), pages 1-16, April.
    2. Artur Strzelecki, 2020. "Google Medical Update: Why Is the Search Engine Decreasing Visibility of Health and Medical Information Websites?," IJERPH, MDPI, vol. 17(4), pages 1-13, February.

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