IDEAS home Printed from https://ideas.repec.org/a/gam/jchals/v15y2023i1p1-d1303149.html
   My bibliography  Save this article

Exploring the Interplay of Pro-Environmental Attitudes, Dietary Choices, and Packaging Preferences: A Virtual Reality Restaurant Scenario Study

Author

Listed:
  • Ana Rita Farias

    (Digital Human-Environment Interaction Lab–HEI-Lab, Lusófona University, 1749-024 Lisbon, Portugal
    These authors contributed equally to this work.)

  • Hakan Lane

    (Data Mining Group, Johannes Gutenberg University, 55130 Mainz, Germany
    These authors contributed equally to this work.)

  • Jayanna Killingsworth

    (Sustainability Education, Prescott College, Prescott, AZ 86301, USA)

  • Julia M. Warden

    (Mendoza College of Business, University of Notre Dame, Notre Dame, IN 46556, USA)

  • Sara Wais

    (Independent Researcher, Birmingham B36 0PB, UK)

Abstract

This research paper delves into the complex relationship between pro-environmental attitudes, dietary preferences, and packaging choices using a Virtual Reality (VR) restaurant scenario. The imperative is to address environmental concerns, particularly plastic waste and greenhouse gas emissions, as they pertain to sectors of the food service sector. This study seeks to understand the factors influencing environmental attitudes and behaviors, with a focus on dietary preferences and packaging choices using a VR restaurant scenario. This study explores connections between gender, education, interventions, and pro-environmental attitudes, as well as the correlation between vegetarian diets and sustainable behaviors. While the results suggest significant correlations between gender and pro-environmental attitudes and a potential connection between adopting vegetarian diets and pro-environmental attitudes, our study emphasizes the nuanced nature of these relationships. The findings underline the importance of interdisciplinary research and strategic interventions for fostering sustainable behaviors and reducing environmental impact. The use of VR simulation adds a novel dimension to understanding individuals’ choices in controlled environments, shedding light on the intricate dynamics of pro-environmental decision making. This paper contributes to the ongoing discourse on sustainable behavior by offering insights into the interplay between personal preferences, environmental awareness, and choices with significant environmental implications.

Suggested Citation

  • Ana Rita Farias & Hakan Lane & Jayanna Killingsworth & Julia M. Warden & Sara Wais, 2023. "Exploring the Interplay of Pro-Environmental Attitudes, Dietary Choices, and Packaging Preferences: A Virtual Reality Restaurant Scenario Study," Challenges, MDPI, vol. 15(1), pages 1-10, December.
    • Handle: RePEc:gam:jchals:v:15:y:2023:i:1:p:1-:d:1303149
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2078-1547/15/1/1/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2078-1547/15/1/1/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Balderjahn, Ingo, 1988. "Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns," Journal of Business Research, Elsevier, vol. 17(1), pages 51-56, August.
    2. Ana Rita Farias & Seray Coruk & Cláudia Simão, 2021. "The Effects of Temporal Discounting on Perceived Seriousness of Environmental Behavior: Exploring the Moderator Role of Consumer Attitudes Regarding Green Purchasing," Sustainability, MDPI, vol. 13(13), pages 1-8, June.
    3. Umar Nawaz Kayani & Anamul Haque & Umme Kulsum & Nishat Taslin Mohona & Fakhrul Hasan, 2023. "Modeling the Antecedents of Green Consumption Values to Promote the Green Attitude," Sustainability, MDPI, vol. 15(17), pages 1-15, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hamid Mahmood Gelaidan & Abdullah Al-Swidi & Muhammad Haroon Hafeez, 2023. "Studying the Joint Effects of Perceived Service Quality, Perceived Benefits, and Environmental Concerns in Sustainable Travel Behavior: Extending the TPB," Sustainability, MDPI, vol. 15(14), pages 1-22, July.
    2. Kormosne-Koch, Krisztina, 2008. "Characteristics of environmentally conscious production behaviour in agricultural waste management," Studies in Agricultural Economics, Research Institute for Agricultural Economics, vol. 107, pages 1-12, March.
    3. Qian-Cheng Wang & Yi-Xuan Wang & Izzy Yi Jian & Hsi-Hsien Wei & Xuan Liu & Yao-Tian Ma, 2020. "Exploring the “Energy-Saving Personality Traits” in the Office and Household Situation: An Empirical Study," Energies, MDPI, vol. 13(14), pages 1-17, July.
    4. Johan Jansson, 2011. "Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics," Business Strategy and the Environment, Wiley Blackwell, vol. 20(3), pages 192-210, March.
    5. Muhammad Ussama Majeed & Sumaira Aslam & Shah Ali Murtaza & Szakács Attila & Edina Molnár, 2022. "Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    6. Kalamas, Maria & Cleveland, Mark & Laroche, Michel, 2014. "Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and external environmental locus of control," Journal of Business Research, Elsevier, vol. 67(2), pages 12-22.
    7. Sapci, Onur & Considine, Timothy, 2014. "The link between environmental attitudes and energy consumption behavior," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 52(C), pages 29-34.
    8. Rodolfo Bernabéu & Margarita Brugarolas & Laura Martínez-Carrasco & Roberto Nieto-Villegas & Adrián Rabadán, 2023. "The Price of Organic Foods as a Limiting Factor of the European Green Deal: The Case of Tomatoes in Spain," Sustainability, MDPI, vol. 15(4), pages 1-15, February.
    9. Víctor-Manuel Muñoz-Sánchez & Antonio-Manuel Pérez-Flores, 2021. "The Connections between Ecological Values and Organic Food: Bibliometric Analysis and Systematic Review at the Start of the 21st Century," Sustainability, MDPI, vol. 13(7), pages 1-24, March.
    10. Pelau Corina & Serban Daniela & Chinie Alexandra Catalina, 2018. "The influence of personality types on the impulsive buying behavior of a consumer," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 12(1), pages 751-759, May.
    11. Mohamed M. Mostafa, 2016. "Post-materialism, Religiosity, Political Orientation, Locus of Control and Concern for Global Warming: A Multilevel Analysis Across 40 Nations," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 128(3), pages 1273-1298, September.
    12. Ong, Tah Fatt & Musa, Ghazali, 2012. "Examining the influences of experience, personality and attitude on SCUBA divers' underwater behaviour: A structural equation model," Tourism Management, Elsevier, vol. 33(6), pages 1521-1534.
    13. Maria Csutora, 2012. "One More Awareness Gap? The Behaviour–Impact Gap Problem," Journal of Consumer Policy, Springer, vol. 35(1), pages 145-163, March.
    14. Yi-Te Chiang & Wei-Ta Fang & Ulas Kaplan & Eric Ng, 2019. "Locus of Control: The Mediation Effect between Emotional Stability and Pro-Environmental Behavior," Sustainability, MDPI, vol. 11(3), pages 1-14, February.
    15. Ayodeji Oke & Clinton Aigbavboa & Mpho Ndou, 2017. "Awareness of Ecological Economics as a Model for Promoting Sustainable Construction," Journal of Economics and Behavioral Studies, AMH International, vol. 9(1), pages 152-156.
    16. Hans Ruediger Kaufmann & Mohammad Fateh Ali Khan Panni & Yianna Orphanidou, 2012. "Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 50-69, February.
    17. Dat Duy Nguyen, 2023. "Evaluating the Consumer Attitude and Behavioral Consumption of Green Products in Vietnam," Sustainability, MDPI, vol. 15(9), pages 1-16, May.
    18. Ramla Mezghenni & Salma Zouari, 2016. "Concern for the Environment in Terms of Waste Sorting Behavior," SAGE Open, , vol. 6(4), pages 21582440166, October.
    19. Emel Yarimoglu & Gul Binboga, 2019. "Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model," Business Strategy and the Environment, Wiley Blackwell, vol. 28(4), pages 642-651, May.
    20. Roberts, James A. & Bacon, Donald R., 1997. "Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior," Journal of Business Research, Elsevier, vol. 40(1), pages 79-89, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jchals:v:15:y:2023:i:1:p:1-:d:1303149. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.