The Influence of Music Content Marketing on User Satisfaction and Intention to Use in the Metaverse: A Focus on the SPICE Model
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- Bárbara Castillo-Abdul & Mónica Bonilla-del-Río & Estela Núñez-Barriopedro, 2021. "Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik," Publications, MDPI, vol. 9(1), pages 1-15, March.
- Bárbara Castillo-Abdul & Ana Pérez-Escoda & Estela Núñez-Barriopedro, 2022. "Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram," Media and Communication, Cogitatio Press, vol. 10(1), pages 185-197.
- Prince Clement Addo & Jiaming Fang & Andy Ohemeng Asare & Nora Bakabbey Kulbo, 2021. "Customer engagement and purchase intention in live-streaming digital marketing platforms," The Service Industries Journal, Taylor & Francis Journals, vol. 41(11-12), pages 767-786, September.
- Hollebeek, Linda D. & Macky, Keith, 2019. "Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 27-41.
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- Ravneet Kaur & Rajesh Singh & Anita Gehlot & Neeraj Priyadarshi & Bhekisipho Twala, 2022. "Marketing Strategies 4.0: Recent Trends and Technologies in Marketing," Sustainability, MDPI, vol. 14(24), pages 1-17, December.
- Hyeon Jo, 2023. "Tourism in the digital frontier: a study on user continuance intention in the metaverse," Information Technology & Tourism, Springer, vol. 25(3), pages 307-330, September.
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Keywords
metaverse; music content; metaverse marketing; SPICE model;All these keywords.
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