IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v15y2025i8p291-d1709771.html
   My bibliography  Save this article

Food Culture: Strengthening Collaborative Entrepreneurship Between Tourism and Agri-Food Businesses

Author

Listed:
  • Maria Spilioti

    (Department of Agricultural Economics and Rural Development, Agricultural University of Athens, 118 55 Athens, Greece)

  • Konstantinos Marinakos

    (Department of Tourism Management, University of West Attica, 122 43 Athens, Greece)

Abstract

This research aims to determine the utilization levels of local products and the challenges and opportunities of creating a recognizable food-centered cultural identity based on collaborative networks developed between agriculture and tourism. This has the potential to strengthen collaborative entrepreneurship. It uniquely contributes to the existing literature by exploring the connections between agri-food and tourism, while proposing strategies to maximize business opportunities centered on food culture. Descriptive and inferential statistics are conducted based on primary data collected by distributing a questionnaire to 59 public and private organizations in the Peloponnese region in Greece, which has significant agricultural production but limited tourist flows. The results indicate a lack of collective action and business recognition of the value of regional food culture among participants. The human resources employed in tourism lack the skills to highlight traditional food heritage. The presence of structural and operational barriers undermines efforts to facilitate communication, manage suppliers, and enhance the visibility of products designated with Geographical Indications. This paper offers preliminary results; however, extensive future studies are needed to validate the findings fully. The study highlights key implications: Improved communication between stakeholders could enhance the management of the local food network. Agri-food and tourism businesses can develop educational programs and food-focused tourism packages that promote social cohesion and preserve cultural heritage.

Suggested Citation

  • Maria Spilioti & Konstantinos Marinakos, 2025. "Food Culture: Strengthening Collaborative Entrepreneurship Between Tourism and Agri-Food Businesses," Administrative Sciences, MDPI, vol. 15(8), pages 1-29, July.
    • Handle: RePEc:gam:jadmsc:v:15:y:2025:i:8:p:291-:d:1709771
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/15/8/291/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/15/8/291/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mara Cerquetti & Concetta Ferrara & Annamaria Romagnoli & Gianluca Vagnarelli, 2022. "Enhancing Intangible Cultural Heritage for Sustainable Tourism Development in Rural Areas: The Case of the “Marche Food and Wine Memories” Project (Italy)," Sustainability, MDPI, vol. 14(24), pages 1-21, December.
    2. Tao Zhang & Junyu Chen & Baoliang Hu, 2019. "Authenticity, Quality, and Loyalty: Local Food and Sustainable Tourism Experience," Sustainability, MDPI, vol. 11(12), pages 1-18, June.
    3. Sofia Karampela & Dimitris Kavroudakis & Thanasis Kizos, 2019. "Agritourism networks: empirical evidence from two case studies in Greece," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(12), pages 1460-1479, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dimitris Karagiannis & Meletios Andrinos, 2021. "The Role of Sustainable Restaurant Practices in City Branding: The Case of Athens," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    2. Apak, Ömer Ceyhun & Gürbüz, Ahmet, 2023. "The effect of local food consumption of domestic tourists on sustainable tourism," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    3. Danijela Domljan & Nikola Lukež & Zoran Vlaović, 2025. "Sustainable Furniture Design for Rural Tourist Accommodation Inspired by the Heritage of Istria," Sustainability, MDPI, vol. 17(4), pages 1-30, February.
    4. Vladimir A. Ermolaev & Natalia N. Yashalova & Dmitry A. Ruban, 2019. "Cheese as a Tourism Resource in Russia: The First Report and Relevance to Sustainability," Sustainability, MDPI, vol. 11(19), pages 1-11, October.
    5. Rachel Corry & Jessica Holt & Alexa J. Lamm & Abigail Borron, 2023. "Do You Really Want to Know? Exploring Desired Information Transparency for Local Food Products," Sustainability, MDPI, vol. 15(24), pages 1-16, December.
    6. Olga P. Kormazina & Dmitry A. Ruban & Natalia N. Yashalova, 2022. "Hotel Naming in Russian Cities: An Imprint of Foreign Cultures and Languages between Europe and Asia," Societies, MDPI, vol. 12(2), pages 1-13, March.
    7. Čaušević Amra & Fusté-Forné Francesc, 2022. "Local Cuisine in a Tourist City: Food Identity in Sarajevo Restaurant Menus as a Source of Destination Marketing," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 12(1), pages 61-77, December.
    8. Cuesta-Valiño, Pedro & Gutiérrez-Rodríguez, Pablo & García-Henche, Blanca, 2022. "Word of mouth and digitalization in small retailers: Tradition, authenticity, and change," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    9. Katarzyna Kozicka & Sebastian Kot & I Gede Riana, 2019. "The Efficiency of Cooperation between the Participants in the Supply Chain in the Tourism-Related Branch of Industry in Relation to Client Satisfaction," Sustainability, MDPI, vol. 11(17), pages 1-12, August.
    10. Guosheng Han & Armigon Akhmedov & Hui Li & Jingjing Yu & William Cannon Hunter, 2020. "An Interpretive Study on Sustainability in the Link between Agriculture and Tourism: Tourist-Stakeholder Satisfaction in Tiantangzhai, China," Sustainability, MDPI, vol. 12(2), pages 1-12, January.
    11. Bojana Kalenjuk Pivarski & Dragan Tešanović & Stefan Šmugović & Velibor Ivanović & Maja Paunić & Dragana Vuković Vojnović & Vesna Vujasinović & Snježana Gagić Jaraković, 2024. "Gastronomy as a Predictor of Tourism Development—Defining Food-Related Factors from the Perspective of Hospitality and Tourism Employees in Srem (A.P. Vojvodina, R. Serbia)," Sustainability, MDPI, vol. 16(24), pages 1-21, December.
    12. Zibarzani, Masoumeh & Abumalloh, Rabab Ali & Nilashi, Mehrbakhsh & Samad, Sarminah & Alghamdi, O.A. & Nayer, Fatima Khan & Ismail, Muhammed Yousoof & Mohd, Saidatulakmal & Mohammed Akib, Noor Adelyna, 2022. "Customer satisfaction with Restaurants Service Quality during COVID-19 outbreak: A two-stage methodology," Technology in Society, Elsevier, vol. 70(C).
    13. Alessandro Bonadonna & Andrea Rostagno & Riccardo Beltramo, 2020. "Improving the Landscape and Tourism in Marginal Areas: The Case of Land Consolidation Associations in the North-West of Italy," Land, MDPI, vol. 9(6), pages 1-15, May.
    14. Yufeng Cheng & Kai Zhu & Quan Zhou & Youssef El Archi & Moaaz Kabil & Bulcsú Remenyik & Lóránt Dénes Dávid, 2023. "Tourism Ecological Efficiency and Sustainable Development in the Hanjiang River Basin: A Super-Efficiency Slacks-Based Measure Model Study," Sustainability, MDPI, vol. 15(7), pages 1-17, April.
    15. Sara Javed & Md. Salamun Rashidin & Mingxia Zhu & Zhexiao Xu & Wang Jian & Siming Zuo, 2021. "Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust," SAGE Open, , vol. 11(1), pages 21582440211, March.
    16. Wiesław Pilis & Dominik Kabus & Ireneusz Miciuła, 2022. "Food Services in the Tourism Industry in Terms of Customer Service Management: The Case of Poland," Sustainability, MDPI, vol. 14(11), pages 1-15, May.
    17. Agung Suryawan Wiranatha & I Gusti Ayu Oka Suryawardani & Christine Petr & I Putu Eka Nila Kencana, 2024. "Priority of Criteria for Agritourism Development in Bali," Post-Print hal-04555036, HAL.
    18. Di Wu & Caiyun Shen & Enxu Wang & Yaoyao Hou & Jun Yang, 2019. "Impact of the Perceived Authenticity of Heritage Sites on Subjective Well-Being: A Study of the Mediating Role of Place Attachment and Satisfaction," Sustainability, MDPI, vol. 11(21), pages 1-19, November.
    19. Gniewko Niedbała & Anna Jęczmyk & Ryszard Steppa & Jarosław Uglis, 2020. "Linking of Traditional Food and Tourism. The Best Pork of Wielkopolska—Culinary Tourist Trail: A Case Study," Sustainability, MDPI, vol. 12(13), pages 1-17, July.
    20. Chao Gu & Tingting Huang & Wei Wei & Chun Yang & Jiangjie Chen & Wei Miao & Shuyuan Lin & Hanchu Sun & Jie Sun, 2023. "The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumers’ Negative Evaluations," Agriculture, MDPI, vol. 13(2), pages 1-35, January.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:15:y:2025:i:8:p:291-:d:1709771. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.