Effects of Creative Self-Efficacy and Green Shared Vision on Green Innovative Behavior Tendencies: A Research on the Logistics Industry

This study aims to determine the impact of creative self-efficacy and green shared vision on the inclination of employees in the logistics sector to engage in green innovative behaviour. The study's population comprises 564,323 individuals employed in the logistics sector in Turkey. Information was acquired via an internet-based questionnaire. Hence, the study's sample comprises 421 individuals who were chosen from the pool of employees. The analysed data was subjected to frequency analysis, exploratory factor analysis, reliability analysis, normality analysis, correlation analysis, and regression analysis. The correlation study revealed a substantial association between creative self-efficacy and green shared vision, creative self-efficacy and green innovative conduct, and green shared vision and green innovative behaviour. According to the results of the regression analysis, it was determined that creative self-efficacy and green shared vision had significant effects on green innovative behavior tendencies. According to regression analysis, creative self-efficacy was found to affect green innovative behavior tendencies more than green shared vision. Consequently, suggestions were put forward to highlight the significance of a collective environmentally friendly vision to all staff members in this particular group. This study is considered novel because there is no existing research example in the literature that evaluates the impact of creative self-efficacy and green shared vision on green innovative behaviour tendencies.