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The assessment of consumer sensitivity to animal welfare: An application of Rasch Model

Author

Listed:
  • Enrico Gori
  • Ting Fa Margherita Chang
  • Luca Iseppi
  • Beniamino Cenci Goga
  • Maria Francesca Iulietto
  • Paola Sechi
  • Maria Antonietta Lepellere

Abstract

The sensitivity has become a mass phenomenon, still in expansion. The Euro-pean Commission, during last decade, carried out several surveys on food quality and animal welfare. This research, using data from a survey conducted on 320, respondents and applying the Rasch model on 14 selected questions (items), wants to develop a measure that appears representative of a latent variable defined as ?Sensitivity towards Animal Welfare?. The ability to measure the individual level of this ?Sensitivity? therefore represents an interesting and important result, especially if there are correlations between this variable and other variables characterizing the opinions and habits of individuals, both in general and in relation to consumer decisions.

Suggested Citation

  • Enrico Gori & Ting Fa Margherita Chang & Luca Iseppi & Beniamino Cenci Goga & Maria Francesca Iulietto & Paola Sechi & Maria Antonietta Lepellere, 2017. "The assessment of consumer sensitivity to animal welfare: An application of Rasch Model," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 107-127.
    • Handle: RePEc:fan:rissri:v:html10.3280/riss2017-001008
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    References listed on IDEAS

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    1. David Andrich, 1978. "A rating formulation for ordered response categories," Psychometrika, Springer;The Psychometric Society, vol. 43(4), pages 561-573, December.
    2. Ting Fa Margherita Chang & Luca Iseppi, 2011. "Specialization Versus Diversification in EU Economies: A Challenge for Agro-Food?," Transition Studies Review, Springer;Central Eastern European University Network (CEEUN), vol. 18(1), pages 16-37, September.
    3. Chang, Ting Fa Margherita & Droli, Maurizio & Iseppi, Luca, 2015. "Extra-Core Production and Capabilities: Where is the Food Industry Going?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(1), pages 1-21, February.
    4. Erling Andersen, 1977. "Sufficient statistics and latent trait models," Psychometrika, Springer;The Psychometric Society, vol. 42(1), pages 69-81, March.
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