Assessing competitiveness of foreign and local supermarket chains in Vietnamese market by using Fuzzy TOPSIS method
Considering the strategic importance for supermarket chains and to understanding the critical elements affecting their competitiveness and their relative level of competitiveness, this study tries to assess competitiveness of foreign and local supermarket chains in Vietnam using the fuzzy TOPSIS method. The results show that, even smaller size Vietnamese supermarket chains, when compared to foreign chains, are still slightly higher in competitiveness.
Volume (Year): 2 (2011)
Issue (Month): 6 ()
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- Liu, Hua-Wen & Wang, Guo-Jun, 2007. "Multi-criteria decision-making methods based on intuitionistic fuzzy sets," European Journal of Operational Research, Elsevier, vol. 179(1), pages 220-233, May.
- Finn, Adam & Louviere, Jordan J., 1996. "Shopping center image, consideration, and choice: Anchor store contribution," Journal of Business Research, Elsevier, vol. 35(3), pages 241-251, March.
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