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Corporate Social Responsibility in Hotel Industry: Empirical Analysis of Transitional Market

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  • Petr Cech
  • Irena Jindrichovska
  • Jiri Neubauer

Abstract

Using the non-parametric approach and data assembled by questionnaire survey among top and middle managers of hotels and hotel chains, the authors analyse management views on the importance of selected areas of Corporate Social Responsibility. The examined areas were the area of the relevant community, the economic, social and environmental areas. The aim of this paper is to find what importance do managers attribute to individual activities in selected CSR areas in hotel industry and whether they are influenced by any characteristic features of hotels in question. The research outcomes confirm the current state of development in the area CSR in transitional economy, which does not appreciate the complexity of current business world and concentrates predominantly on short and medium-term goals. Among positive Czech specifics we can certainly count the detailed knowledge of local conditions in local environment and willingness of employees to provide additional services to their customers, which creates positive response from clients and contributes to their loyalty.

Suggested Citation

  • Petr Cech & Irena Jindrichovska & Jiri Neubauer, 2018. "Corporate Social Responsibility in Hotel Industry: Empirical Analysis of Transitional Market," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 61-89.
    • Handle: RePEc:ers:ijebaa:v:vi:y:2018:i:1:p:61-89
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    References listed on IDEAS

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    8. T. Suryanto & J.E. Thalassinos & E.I. Thalassinos, 2017. "Board Characteristics, Audit Committee and Audit Quality: The Case of Indonesia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 44-57.
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    Cited by:

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    2. Roni Budianto & Eko Suyono, 2020. "Corporate Social Responsibility and Factors Affecting It: An Empirical Evidence from the Indonesian Capital Market," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 239-253.
    3. Andrei Vladimirovich Glotko & Aleksandra Grigorievna Polyakova & Aleksandra Grigorievna Polyakova & Mariya Yurievna Kuznetsova & Kseniya E. Kovalenko & Rustem Adamovich Shichiyakh & Margarita V. Melni, 2020. "Main trends of government regulation of sectoral digitalization," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(3), pages 2181-2195, March.
    4. Filip Rubacek & Irena Jindrichovska & Zuzana Horvathova & Josef Abrham, 2020. "Accessibility of Websites of the European National Tourism Boards," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 114-125.
    5. Michał Roman & Josef Abrham & Arkadiusz Niedziółka & Ewa Szczucka & Lubos Smutka & Piotr Prus, 2022. "Tourist Attractiveness of Rural Areas as a Determinant of the Implementation of Social Tourism of Disadvantaged Groups: Evidence from Poland and the Czech Republic," Agriculture, MDPI, vol. 12(5), pages 1-26, May.
    6. Eva Daniela Cvik & Radka MacGregor Pelikánová, 2021. "The Significance of CSR During COVID-19 Pandemic in the Luxury Fashion Industry - A Front-Line Case Study," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 7(1), pages 109-126.
    7. Mochamad Soelton & Yanto Ramli & Dewi Anggraini & Danny Khosasi, 2020. "Implementing Good Corporate Governance to Engage Corporate Social Rerponsibility in Financial Performance," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 239-258.
    8. Mariusz Zielinski & Izabela Jonek-Kowalska, 2020. "Profitability of Corporate Social Responsibility Activities from the Perspective of Corporate Social Managers," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 264-280.

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    More about this item

    Keywords

    Corporate Social Responsibility; Hotel Industry; Hospitality Management; Manager; Statistical Analysis;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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