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A procedure to analyse the strategic outliers and the multiple motivations in a contingent valuation: A case study for a concrete policy purpose

Listed author(s):
  • Daniel Franco

Purpose - The purpose of this paper is to describe a methodological approach to analyse the strategic outliers and the multiple motivations in a contingent valuation used for a real policy case study. Design/methodology/approach - The used approach rationalises the cross comparison of the overall different information levels obtained by the survey to outline a qualitative-quantitative pattern of the relations between the rationale and other motivations of preference behaviours. Findings - The paper found that no assumption or investigation tool used alone was sufficient to explain the respondents elicited preferences. The results confirm that those who are willing to pay also hold significant motives other than the rationale ones influencing their decisions. Research limitations/implications - The approach allows to reasonably rule the sharing-out of true zero values from “protest zeros” avoiding the risk of arbitrarily excluding valid data from the CV analyses. Practical implications - The approach may overpass the reasons behind the provision point mechanism; hence, the authors suggest to extend this procedure to divergent environmental contexts to verify the generality of the methodology. Originality/value - The adopted procedure shows that the use of monetary estimates of ecological services to support sustainable decision processes can be acceptable if coupled with the multiple motivations that hold them.

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Article provided by Emerald Group Publishing in its journal International Journal of Social Economics.

Volume (Year): 40 (2013)
Issue (Month): 3 (February)
Pages: 246-266

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Handle: RePEc:eme:ijsepp:v:40:y:2013:i:3:p:246-266
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  1. Smith, V. Kerry & Desvousges, William H. & Fisher, Ann, 1983. "Estimates of the option values for water quality improvements," Economics Letters, Elsevier, vol. 13(1), pages 81-86.
  2. Elisabetta Strazzera & Margarita Genius & Riccardo Scarpa & George Hutchinson, "undated". "The Effect Of Protest Votes On The Estimates Of Willingness To Pay For Use Values Of Recreational Sites," Working Papers 0106, University of Crete, Department of Economics.
  3. Rose, Steven K. & Clark, Jeremy & Poe, Gregory L. & Rondeau, Daniel & Schulze, William D., 2002. "The private provision of public goods: tests of a provision point mechanism for funding green power programs," Resource and Energy Economics, Elsevier, vol. 24(1-2), pages 131-155, February.
  4. Groothuis, Peter A. & Whitehead, John C., 2009. "The Provision Point Mechanism and Scenario Rejection in Contingent Valuation," Agricultural and Resource Economics Review, Cambridge University Press, vol. 38(02), pages 271-280, October.
  5. Halstead, John M. & Luloff, A.E. & Stevens, Thomas H., 1992. "Protest Bidders In Contingent Valuation," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 21(2), October.
  6. Schlapfer, Felix, 2008. "Contingent valuation: A new perspective," Ecological Economics, Elsevier, vol. 64(4), pages 729-740, February.
  7. Richard Carson & Nicholas Flores & Norman Meade, 2001. "Contingent Valuation: Controversies and Evidence," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 19(2), pages 173-210, June.
  8. Gregory Poe & Jeremy Clark & Daniel Rondeau & William Schulze, 2002. "Provision Point Mechanisms and Field Validity Tests of Contingent Valuation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 23(1), pages 105-131, September.
  9. Mullarkey, Daniel J. & Bishop, Richard C., 1999. "Sensitivity To Scope: Evidence From A Cvm Study Of Wetlands," 1999 Annual meeting, August 8-11, Nashville, TN 21513, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  10. John C. Whitehead & William B. Clifford & Thomas J. Hoban, 2000. "“WTP for Research and Extension Programs: Divergent Validity of Contingent Valuation with Single and Multiple Bound Valuation Questions,”," Working Papers 0002, East Carolina University, Department of Economics.
  11. Lindhjem, Henrik & Navrud, Ståle, 2011. "Are Internet surveys an alternative to face-to-face interviews in contingent valuation?," Ecological Economics, Elsevier, vol. 70(9), pages 1628-1637, July.
  12. Kristin Jakobsson & Andrew Dragun, 2001. "The Worth of a Possum: Valuing Species with the Contingent Valuation Method," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 19(3), pages 211-227, July.
  13. Jorgensen, Bradley S. & Syme, Geoffrey J., 2000. "Protest responses and willingness to pay: attitude toward paying for stormwater pollution abatement," Ecological Economics, Elsevier, vol. 33(2), pages 251-265, May.
  14. Meyerhoff, Jurgen & Liebe, Ulf, 2006. "Protest beliefs in contingent valuation: Explaining their motivation," Ecological Economics, Elsevier, vol. 57(4), pages 583-594, June.
  15. Bradley Jorgensen & Geoffrey Syme & Brian Bishop & Blair Nancarrow, 1999. "Protest Responses in Contingent Valuation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 14(1), pages 131-150, July.
  16. Richard Carson & Theodore Groves, 2007. "Incentive and informational properties of preference questions," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 37(1), pages 181-210, May.
  17. Spash, Clive L., 2000. "Ecosystems, contingent valuation and ethics: the case of wetland re-creation," Ecological Economics, Elsevier, vol. 34(2), pages 195-215, August.
  18. Ryan, Anthony M. & Spash, Clive L., 2011. "Is WTP an attitudinal measure? Empirical analysis of the psychological explanation for contingent values," Journal of Economic Psychology, Elsevier, vol. 32(5), pages 674-687.
  19. Turner, R. Kerry & Paavola, Jouni & Cooper, Philip & Farber, Stephen & Jessamy, Valma & Georgiou, Stavros, 2003. "Valuing nature: lessons learned and future research directions," Ecological Economics, Elsevier, vol. 46(3), pages 493-510, October.
  20. Spash, Clive L. & Urama, Kevin & Burton, Rob & Kenyon, Wendy & Shannon, Peter & Hill, Gary, 2009. "Motives behind willingness to pay for improving biodiversity in a water ecosystem: Economics, ethics and social psychology," Ecological Economics, Elsevier, vol. 68(4), pages 955-964, February.
  21. Tolley, George S. & Fabian, Robert G., 1998. "Issues in improvement of the valuation of non-market goods," Resource and Energy Economics, Elsevier, vol. 20(2), pages 75-83, June.
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