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Willingness and determinants of farmers'adoption of new rice varieties


  • Dongmei Li
  • Mingming Liu
  • Guoyan Deng


Purpose - This paper aims to investigate farmers' willingness to adopt new rice varieties and the factors influencing their seed-selection behaviors. Design/methodology/approach - The Logit model was used to analyze farmers' willingness and the determinants of the behaviors in selecting and using new varieties. A total of 402 farming households in the main rice-producing areas of Sichuan Province were surveyed. Findings - The results indicate that rice yield and sales, agro-technicians' popularization, kith and kin's seed purchase behaviors have a positive impact on farmers'choice, while the present production income has a negative effect. But previous seed purchasing behaviors, soil characteristics, media publicity, seed companies' recommendation and age of farmer have either positive or negative impact on farmers' choice. Research limitations/implications - The paper is however unable to explain the general situation of China so it considers Sichuan province as a case. Increased sample quantities may be necessary in further research. Originality/value - The paper proposes an hypothesis of farmers' willingness and determinants in choosing new rice varieties and verifies it by Logit model. It first analyzes the farmers'decision-making behavior in choosing new rice varieties in Sichuan, and investigates the farmers' behavior more scientifically.

Suggested Citation

  • Dongmei Li & Mingming Liu & Guoyan Deng, 2010. "Willingness and determinants of farmers'adoption of new rice varieties," China Agricultural Economic Review, Emerald Group Publishing, vol. 2(4), pages 456-471, November.
  • Handle: RePEc:eme:caerpp:v:2:y:2010:i:4:p:456-471

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    References listed on IDEAS

    1. Simon, Herbert A, 1978. "Rationality as Process and as Product of Thought," American Economic Review, American Economic Association, vol. 68(2), pages 1-16, May.
    2. Kebede, Yohannes & Gunjal, Kisan & Coffin, Garth, 1990. "Adoption of new technologies in Ethiopian agriculture: The case of Tegulet-Bulga district Shoa province," Agricultural Economics, Blackwell, vol. 4(1), pages 27-43, April.
    3. Horna, J. Daniela & Smale, Melinda & Oppen, Matthias Von, 2007. "Farmer willingness to pay for seed-related information: rice varieties in Nigeria and Benin," Environment and Development Economics, Cambridge University Press, vol. 12(06), pages 799-825, December.
    4. Sheikh, A. D. & Rehman, T. & Yates, C. M., 2003. "Logit models for identifying the factors that influence the uptake of new `no-tillage' technologies by farmers in the rice-wheat and the cotton-wheat farming systems of Pakistan's Punjab," Agricultural Systems, Elsevier, vol. 75(1), pages 79-95, January.
    5. Chebil, Ali & Nasr, Hafedh & Zaibet, Lokman, 2009. "Factors affecting farmers’ willingness to adopt salt-tolerant forage crops in south-eastern Tunisia," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 3(1), March.
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    Cited by:

    1. Pingyang Liu & Neil Ravenscroft & Marie K. Harder & Xingyi Dai, 2016. "The knowledge cultures of changing farming practices in a water town of the Southern Yangtze Valley, China," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 33(2), pages 291-304, June.

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    China; Agricutlure; Rice; Innovation;


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