The Impact of Social Media Activity, Interactivity, and Content on Customer Satisfaction: A Study of Fashion Products
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- Sajad Rezaei & Wan Khairuzzaman Wan Ismail, 2014. "Examining online channel selection behaviour among social media shoppers: a PLS analysis," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 6(1), pages 28-51.
- Chi, Ting & Kilduff, Peter P.D., 2011. "Understanding consumer perceived value of casual sportswear: An empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 422-429.
- Tanuja Singh & Joe Cullinane, 2010. "Social networks and marketing: potential and pitfalls," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 3(3), pages 202-220.
- Tingliang Huang & Qian Liu, 2015. "Strategic Capacity Management When Customers Have Boundedly Rational Expectations," Production and Operations Management, Production and Operations Management Society, vol. 24(12), pages 1852-1869, December.
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- Ayu Chrisniyanti & Chung Tin Fah, 2022. "The Impact of Social Media Marketing on Purchase Intention of Skincare Products among Indonesian Young Adults," Eurasian Journal of Social Sciences, Eurasian Publications, vol. 10(2), pages 68-90.
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Keywords
Social Media Marketing; Customer Satisfaction; Fashion Industry; Malaysia;All these keywords.
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