The role of Passion and Self-Efficacy in entrepreneurial activities in the gig economy: An Unsupervised Machine Learning Analysis with Topic Modeling

[EN] This research examines passion and self-efficacy through experience and knowledge, as motivational factors that support entrepreneurs within the gig economy (GE). It sheds light on entrepreneurs’ sources of passion in the GE literature. The sample is composed of all the 1164 entrepreneurship activities offered worldwide through Airbnb, Tour by Locals, and Withlocals on 5 May 2022. The study is supported by unsupervised machine learning models and seeks to find latent topics emerging from the analysis of the entrepreneurs’ descriptions and exposes the main correlated clustered dimensions. There are six main motivators behind GE platforms as a first step toward entrepreneurship: Experience, Passion for share, Knowledge, Classic traditions, Empowered community and local activities, and Well-being. It also confirms the correlation between passion and self-efficacy through experience, pointing them as main factors behind entrepreneurship in the GE. Five of the six sources of passion previously pointed by theory were found: Passion for growth, for people, for product/service, for innovation and for social mission. This study discloses self-efficacy and the sources of passion and points directions to practitioners involved in entrepreneurial activities in the GE ecosystem. This work used machine learning models to access quantitatively a paradigm that is inductive by nature. The results point to well-being as a significant factor to be addressed in future research regarding entrepreneurship. This research only studies individuals involved in the GE; as such, further studies should cohort new populations from different fields.