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SWOT analysis and GUT matrix for business management and problem solving: an application in a Brazilian case-study

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  • Mello, José André Villas Boas
  • Pinto, Bruno Guimarães Jorge
  • Mello, Andréa Justino Ribeiro

Abstract

[EN] The present research aims to use SWOT analysis to identify strategic problems of small business companies (SBCs) from the automotive selling parts of a brazilian city and use the GUT matrix for identifying a Priority Level (PL) result of each problem listed. This case-study is expected to bring improvements to the automotive pole in territory, as a way to quantify and prioritize the actions focused on the weaknesses and threats identified though the SWOT analysis (an acronym for strengths, weaknesses, opportunities, and threats and is a structured method that evaluates those four elements on a strategic way), the GUT matrix (technique for priorization and decision making) will be used according its aspects of severity, urgency and tendency. It finds that solving problems of “Low cooperation between the companies” and increase the level of interaction between the companies will increase generation of information. Solve “infrastructure deficiency and accessibility to the Pole” problems will increase the Association’s recognition and representativeness, bringing closer and enabling the gradual implementation of a more adequate governance.

Suggested Citation

  • Mello, José André Villas Boas & Pinto, Bruno Guimarães Jorge & Mello, Andréa Justino Ribeiro, 2022. "SWOT analysis and GUT matrix for business management and problem solving: an application in a Brazilian case-study," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    • Handle: RePEc:ehu:cuader:55440
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    References listed on IDEAS

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    1. Katarzyna Szum & Joanicjusz Nazarko, 2020. "Exploring the Determinants of Industry 4.0 Development Using an Extended SWOT Analysis: A Regional Study," Energies, MDPI, vol. 13(22), pages 1-27, November.
    2. Halili, Zahra, 2020. "Identifying and ranking appropriate strategies for effective technology transfer in the automotive industry: Evidence from Iran," Technology in Society, Elsevier, vol. 62(C).
    3. Robert N. Eberhart & Charles E. Eesley & Kathleen M. Eisenhardt, 2017. "Failure Is an Option: Institutional Change, Entrepreneurial Risk, and New Firm Growth," Organization Science, INFORMS, vol. 28(1), pages 93-112, February.
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    1. M. Isabel Sánchez-Hernández & Juan José Maldonado-Briegas, 2023. "The EntreComp Framework in Practice: A Case Study Linking Employability, Entrepreneurship, and Regional Development," Sustainability, MDPI, vol. 15(15), pages 1-20, August.

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