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Did London 2012 deliver a sports participation legacy?

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  • Kokolakakis, Themis
  • Lera-López, Fernando
  • Ramchandani, Girish

Abstract

Despite the increasing academic interest in the analysis of the Olympic legacy, there is a relative knowledge gap as far as sports participation legacy is concerned. The authors bridge this gap by analysing the short-term sports participation legacy of the London 2012 Olympic and Paralympic Games on the adult population in England. By using data from the Active People Survey and considering different sports participation variables and the effect of the economic climate, results demonstrate a positive association with participation from hosting the Games. Participation rates were adjusted to take into account seasonality and changes in the gross domestic product (GDP), accounting in this way for the effect of the recent economic recession. The biggest effect was observed in relation to frequent participation (at least three times per week for at least 30 min) in the year immediately after the Games. In 2014, the sports participation rates fell relative to 2013 but remained higher than pre-Olympic levels. The sport participation legacy of the Olympic Games appeared to have significant differences between socio-demographic groups.

Suggested Citation

  • Kokolakakis, Themis & Lera-López, Fernando & Ramchandani, Girish, 2019. "Did London 2012 deliver a sports participation legacy?," Sport Management Review, Elsevier, vol. 22(2), pages 276-287.
    • Handle: RePEc:eee:spomar:v:22:y:2019:i:2:p:276-287
    DOI: 10.1016/j.smr.2018.04.004
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    References listed on IDEAS

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    2. Potwarka, Luke R. & Snelgrove, Ryan & Drewery, David & Bakhsh, Jordan & Wood, Laura, 2020. "From intention to participation: Exploring the moderating role of a voucher-based event leveraging initiative," Sport Management Review, Elsevier, vol. 23(2), pages 302-314.
    3. Felipe Magno & Carla Schwengber ten Caten & Alberto Reinaldo Reppold Filho & Aline Marian Callegaro & Alan de Carvalho Dias Ferreira, 2020. "Factors Related to Sports Participation in Brazil: An Analysis Based on the 2015 National Household Survey," IJERPH, MDPI, vol. 17(17), pages 1-17, August.
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    5. Jeongbeom Hahm & Tae-Ahn Kang & Hirotaka Matsuoka, 2021. "Understanding the Relationship between Past Experience of a Sports Mega-Event and Current Spectatorship: The Mediating Role of Nostalgia," Sustainability, MDPI, vol. 13(6), pages 1-19, March.

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