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Segmenting households according to recycling attitudes in a Portuguese urban area

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  • Vicente, Paula
  • Reis, Elizabeth

Abstract

Increasing citizens’ participation in recycling programs has been a priority in the environmental policies of developed countries as part of a global strategy to manage the problem of excessive solid waste production. Understanding citizens’ recycling behaviour, and the underlying attitudes and motivations, is crucial to the delineation of efficient future recycling programs. In this paper we apply cluster analysis to segment households in a Portuguese urban area according to attitudes towards recycling. The outcomes reveal three segments, one positive towards recycling and the other two reluctant or indifferent to participating in recycling. We discuss how the segmentation found can be used to customise market-communication actions aimed at stimulating participation in recycling.

Suggested Citation

  • Vicente, Paula & Reis, Elizabeth, 2007. "Segmenting households according to recycling attitudes in a Portuguese urban area," Resources, Conservation & Recycling, Elsevier, vol. 52(1), pages 1-12.
    • Handle: RePEc:eee:recore:v:52:y:2007:i:1:p:1-12
    DOI: 10.1016/j.resconrec.2007.01.005
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    References listed on IDEAS

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    1. Annegrete Bruvoll & Karine Nyborg, 2002. "On the value of households' recycling efforts," Discussion Papers 316, Statistics Norway, Research Department.
    2. McCarty, John A. & Shrum, L. J., 1994. "The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior," Journal of Business Research, Elsevier, vol. 30(1), pages 53-62, May.
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    Cited by:

    1. Marjolaine Martel-Morin & Erick Lachapelle, 2022. "The Five Canadas of Climate Change: Using audience segmentation to inform communication on climate policy," PLOS ONE, Public Library of Science, vol. 17(11), pages 1-21, November.
    2. López-Mosquera, Natalia & Lera-López, Fernando & Sánchez, Mercedes, 2015. "Key factors to explain recycling, car use and environmentally responsible purchase behaviors: A comparative perspective," Resources, Conservation & Recycling, Elsevier, vol. 99(C), pages 29-39.
    3. Nur Shafeera Mohamad & Ai Chin Thoo & Hon Tat Huam, 2022. "The Determinants of Consumers’ E-Waste Recycling Behavior through the Lens of Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 14(15), pages 1-27, July.
    4. Sylwia Słupik & Joanna Kos-Łabędowicz & Joanna Trzęsiok, 2021. "Are You a Typical Energy Consumer? Socioeconomic Characteristics of Behavioural Segmentation Representatives of 8 European Countries," Energies, MDPI, vol. 14(19), pages 1-28, September.
    5. Paula Vicente & Catarina Marques & Elizabeth Reis, 2021. "Willingness to Pay for Environmental Quality: The Effects of Pro-Environmental Behavior, Perceived Behavior Control, Environmental Activism, and Educational Level," SAGE Open, , vol. 11(4), pages 21582440211, November.

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