IDEAS home Printed from https://ideas.repec.org/a/eee/proeco/v283y2025ics0925527325000696.html
   My bibliography  Save this article

Cross-channel influence of blockchain technology on green supply chains under asymmetric retail platform competition

Author

Listed:
  • Hsieh, Chung-Chi
  • Wu, Ching-Yu
  • Lathifah, Artya

Abstract

As consumer demand for eco-friendly products continues to grow, manufacturers are increasingly driven to enhance product greenness and disclose this information. Blockchain technology emerges as a pivotal enabler, facilitating credible communication of manufacturers’ sustainability efforts to consumers through retail platforms and influencing supply chain decisions concerning sustainability, pricing, and blockchain adoption. While existing research has extensively examined the positive moderating effect of blockchain technology on consumers’ perceived value of product greenness in retail competition or green supply chain contexts, there remains a significant gap regarding its cross-channel influence in situations of information disclosure asymmetry across retail platforms. To address this gap, we investigate the interactive dynamics of a green supply chain under asymmetric platform competition, where the incumbent platform offers blockchain services while the new platform does not. Our findings indicate that the manufacturer’s decision to adopt blockchain depends significantly on market conditions. Notably, the manufacturer’s inclination towards blockchain adoption widens for a broader range of blockchain costs when the cross-channel influence is pronounced. Moreover, the alignment of the manufacturer’s blockchain adoption strategy with the incumbent platform’s preference is not guaranteed. In scenarios where their interests diverge, joint efforts to reduce blockchain costs can be a viable strategy. Our parametric analysis further reveals that while the cross-channel influence contributes positively to enhancing product greenness and the manufacturer’s profit, it could diminish the profits of both platforms under certain conditions.

Suggested Citation

  • Hsieh, Chung-Chi & Wu, Ching-Yu & Lathifah, Artya, 2025. "Cross-channel influence of blockchain technology on green supply chains under asymmetric retail platform competition," International Journal of Production Economics, Elsevier, vol. 283(C).
    • Handle: RePEc:eee:proeco:v:283:y:2025:i:c:s0925527325000696
    DOI: 10.1016/j.ijpe.2025.109584
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0925527325000696
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ijpe.2025.109584?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jin, Yannan & Wu, Xiaole & Hu, Qiying, 2017. "Interaction between channel strategy and store brand decisions," European Journal of Operational Research, Elsevier, vol. 256(3), pages 911-923.
    2. Xiaoping Xu & Mengying Zhang & Guowei Dou & Yugang Yu, 2023. "Coordination of a supply chain with an online platform considering green technology in the blockchain era," International Journal of Production Research, Taylor & Francis Journals, vol. 61(11), pages 3793-3810, June.
    3. Zhu, Wenge & He, Yuanjie, 2017. "Green product design in supply chains under competition," European Journal of Operational Research, Elsevier, vol. 258(1), pages 165-180.
    4. Sara Saberi & Mahtab Kouhizadeh & Joseph Sarkis & Lejia Shen, 2019. "Blockchain technology and its relationships to sustainable supply chain management," International Journal of Production Research, Taylor & Francis Journals, vol. 57(7), pages 2117-2135, April.
    5. Bin Shen & Chen Zhu & Qingying Li & Xiaofeng Wang, 2021. "Green technology adoption in textiles and apparel supply chains with environmental taxes," International Journal of Production Research, Taylor & Francis Journals, vol. 59(14), pages 4157-4174, July.
    6. Amit Mehra & Subodha Kumar & Jagmohan S. Raju, 2018. "Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”," Management Science, INFORMS, vol. 64(7), pages 3076-3090, July.
    7. Chakraborty, Abhishek & Mandal, Prasenjit, 2021. "Channel efficiency and retailer tier dominance in a supply chain with a common manufacturer," European Journal of Operational Research, Elsevier, vol. 294(1), pages 100-121.
    8. Hong, Zhaofu & Guo, Xiaolong, 2019. "Green product supply chain contracts considering environmental responsibilities," Omega, Elsevier, vol. 83(C), pages 155-166.
    9. Feng Tao & Yao-Yu Wang & Shi-Hu Zhu, 2023. "Impact of blockchain technology on the optimal pricing and quality decisions of platform supply chains," International Journal of Production Research, Taylor & Francis Journals, vol. 61(11), pages 3670-3684, June.
    10. Cao, Yu & Yi, Chaoqun & Wan, Guangyu & Hu, Hanli & Li, Qingsong & Wang, Shouyang, 2022. "An analysis on the role of blockchain-based platforms in agricultural supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).
    11. Bin Shen & Ciwei Dong & Stefan Minner, 2022. "Combating Copycats in the Supply Chain with Permissioned Blockchain Technology," Production and Operations Management, Production and Operations Management Society, vol. 31(1), pages 138-154, January.
    12. Volodymyr Babich & Gilles Hilary, 2020. "OM Forum—Distributed Ledgers and Operations: What Operations Management Researchers Should Know About Blockchain Technology," Manufacturing & Service Operations Management, INFORMS, vol. 22(2), pages 223-245, March.
    13. Gabriella M. Hastig & ManMohan S. Sodhi, 2020. "Blockchain for Supply Chain Traceability: Business Requirements and Critical Success Factors," Production and Operations Management, Production and Operations Management Society, vol. 29(4), pages 935-954, April.
    14. Jiaguo Liu & Huida Zhao & Yibing Lyu & Xiaohang Yue, 2023. "The provision strategy of blockchain service under the supply chain with downstream competition," Annals of Operations Research, Springer, vol. 327(1), pages 375-400, August.
    15. Jianbin Li & Niu Yu & Zhixin Liu & Xueyuan Cai, 2017. "Allocation with demand competition: Uniform, proportional, and lexicographic mechanisms," Naval Research Logistics (NRL), John Wiley & Sons, vol. 64(2), pages 85-107, March.
    16. Niu, Baozhuang & Dong, Jian & Liu, Yaoqi, 2021. "Incentive alignment for blockchain adoption in medicine supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 152(C).
    17. Ghosh, Debabrata & Shah, Janat, 2012. "A comparative analysis of greening policies across supply chain structures," International Journal of Production Economics, Elsevier, vol. 135(2), pages 568-583.
    18. Karthik Murali & Michael K. Lim & Nicholas C. Petruzzi, 2019. "The Effects of Ecolabels and Environmental Regulation on Green Product Development," Manufacturing & Service Operations Management, INFORMS, vol. 21(3), pages 519-535, July.
    19. Yuhong He & Saibal Ray & Shuya Yin, 2022. "Retail power in distribution channels: A double‐edged sword for upstream suppliers," Production and Operations Management, Production and Operations Management Society, vol. 31(6), pages 2681-2694, June.
    20. Ma, Deqing & Hu, Jinsong, 2022. "The optimal combination between blockchain and sales format in an internet platform-based closed-loop supply chain," International Journal of Production Economics, Elsevier, vol. 254(C).
    21. Dutta, Pankaj & Choi, Tsan-Ming & Somani, Surabhi & Butala, Richa, 2020. "Blockchain technology in supply chain operations: Applications, challenges and research opportunities," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
    22. Jafar Heydari & Kannan Govindan & Zahra Basiri, 2021. "Balancing price and green quality in presence of consumer environmental awareness: a green supply chain coordination approach," International Journal of Production Research, Taylor & Francis Journals, vol. 59(7), pages 1957-1975, April.
    23. Liu, Xuxu & Zhao, Da & Ji, Qingkai & Zeng, Yinlian & Hu, Xiangpei, 2023. "Managing strategic inventory under retailer competition," European Journal of Operational Research, Elsevier, vol. 308(3), pages 1206-1219.
    24. Bin Shen & Ming Cheng & Ciwei Dong & Yixuan Xiao, 2023. "Battling counterfeit masks during the COVID-19 outbreak: quality inspection vs. blockchain adoption," International Journal of Production Research, Taylor & Francis Journals, vol. 61(11), pages 3634-3650, June.
    25. Seyyed-Mahdi Hosseini-Motlagh & Samira Ebrahimi & Abbas Jokar, 2021. "Sustainable supply chain coordination under competition and green effort scheme," Journal of the Operational Research Society, Taylor & Francis Journals, vol. 72(2), pages 304-319, February.
    26. Liang Guo, 2009. "Quality Disclosure Formats in a Distribution Channel," Management Science, INFORMS, vol. 55(9), pages 1513-1526, September.
    27. Xiaolong Guo & Lihong Cheng & Jie Liu, 2020. "Green supply chain contracts with eco-labels issued by the sales platform: profitability and environmental implications," International Journal of Production Research, Taylor & Francis Journals, vol. 58(5), pages 1485-1504, March.
    28. Xu, Xiaoping & He, Ping & Zhou, Li & Cheng, T.C.E., 2023. "Coordination of a platform-based supply chain in the marketplace or reselling mode considering cross-channel effect and blockchain technology," European Journal of Operational Research, Elsevier, vol. 309(1), pages 170-187.
    29. Qingying Li & Xiaotong Guan & Tianqin Shi & Wen Jiao, 2020. "Green product design with competition and fairness concerns in the circular economy era," International Journal of Production Research, Taylor & Francis Journals, vol. 58(1), pages 165-179, January.
    30. Kouhizadeh, Mahtab & Saberi, Sara & Sarkis, Joseph, 2021. "Blockchain technology and the sustainable supply chain: Theoretically exploring adoption barriers," International Journal of Production Economics, Elsevier, vol. 231(C).
    31. Yue Wu & Kaifu Zhang & Jinhong Xie, 2020. "Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency," Management Science, INFORMS, vol. 66(7), pages 3095-3112, July.
    32. Bingbing Liu & Xiaolong Guo & Yugang Yu & Lin Tian, 2021. "Manufacturer's contract choice facing competing downstream online retail platforms," International Journal of Production Research, Taylor & Francis Journals, vol. 59(10), pages 3017-3041, May.
    33. Wang, Moran & Guo, Xiaolong & Wang, Shouyang, 2022. "Financial hedging in two-stage sustainable commodity supply chains," European Journal of Operational Research, Elsevier, vol. 303(2), pages 803-818.
    34. Feng, Yunting & Lai, Kee-hung & Zhu, Qinghua, 2022. "Green supply chain innovation: Emergence, adoption, and challenges," International Journal of Production Economics, Elsevier, vol. 248(C).
    35. Tim Kraft & León Valdés & Yanchong Zheng, 2018. "Supply Chain Visibility and Social Responsibility: Investigating Consumers’ Behaviors and Motives," Manufacturing & Service Operations Management, INFORMS, vol. 20(4), pages 617-636, October.
    36. Guo, Shu & Choi, Tsan-Ming & Shen, Bin, 2020. "Green product development under competition: A study of the fashion apparel industry," European Journal of Operational Research, Elsevier, vol. 280(2), pages 523-538.
    37. Li, Qingying & Ma, Manqiong & Shi, Tianqin & Zhu, Chen, 2022. "Green investment in a sustainable supply chain: The role of blockchain and fairness," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 167(C).
    38. Yuguang Song & Jia Liu & Wen Zhang & Jian Li, 2023. "Blockchain’s role in e-commerce sellers’ decision-making on information disclosure under competition," Annals of Operations Research, Springer, vol. 329(1), pages 1009-1048, October.
    39. Zhang, Zhiming & Ren, Da & Lan, Yanfei & Yang, Shanxue, 2022. "Price competition and blockchain adoption in retailing markets," European Journal of Operational Research, Elsevier, vol. 300(2), pages 647-660.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marsela Thanasi-Boçe & Julian Hoxha, 2025. "Blockchain for Sustainable Development: A Systematic Review," Sustainability, MDPI, vol. 17(11), pages 1-38, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Li, Qingying & Ma, Manqiong & Shi, Tianqin & Zhu, Chen, 2022. "Green investment in a sustainable supply chain: The role of blockchain and fairness," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 167(C).
    2. Liao, Changhua & Lu, Qihui & Ghamat, Salar & Cai, Helen Huifen, 2025. "Blockchain adoption and coordination strategies for green supply chains considering consumer privacy concern," European Journal of Operational Research, Elsevier, vol. 323(2), pages 525-539.
    3. Liu, Samuel Shuai & Hua, Guowei & Ma, Benedict Jun & Cheng, T.C.E., 2023. "Competition between green and non-green products in the blockchain era," International Journal of Production Economics, Elsevier, vol. 264(C).
    4. Wang, Min & Huang, Hongfu & Liu, Feng, 2023. "To adapt or to standardize? Cross-market green product design under parallel importation impact," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 174(C).
    5. Dou, Guowei & Wei, Kun & Sun, Tingting & Ma, Lijun, 2024. "Blockchain technology adoption in a supply chain: Channel leaderships and environmental implications," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 192(C).
    6. Cao, Yu & Yi, Chaoqun & Wan, Guangyu & Hu, Hanli & Li, Qingsong & Wang, Shouyang, 2022. "An analysis on the role of blockchain-based platforms in agricultural supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).
    7. Li, Zhiwen & Xu, Xianhao & Bai, Qingguo & Chen, Cheng & Wang, Hongwei & Xia, Peng, 2023. "Implications of information sharing on blockchain adoption in reducing carbon emissions: A mean–variance analysis," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 178(C).
    8. Zhou, Yu & Yan, Shuangqi & Li, Gendao & Xiong, Yu & Lin, Zhibin, 2023. "The impact of consumer skepticism on blockchain-enabled sustainability disclosure in a supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
    9. Cai, Jianhu & Cao, Zhengang & Shang, Jennifer, 2025. "Blockchain adoption in a green supply chain: Considering information asymmetry of consumers’ privacy concern," International Journal of Production Economics, Elsevier, vol. 279(C).
    10. Ma, Deqing & Li, Kaifu & Hu, Jinsong & Wang, Xue, 2024. "How to leverage blockchain to react to consumer reference effects and develop a distribution strategy in online retailing?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 187(C).
    11. Niu, Baozhuang & Ruan, Yiyuan & Xu, Haotao, 2023. "Turn a blind eye? E-tailer's blockchain participation considering upstream competition between copycats and brands," International Journal of Production Economics, Elsevier, vol. 265(C).
    12. Cao, Yifan & Shen, Bin, 2022. "Adopting blockchain technology to block less sustainable products’ entry in global trade," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 161(C).
    13. Aichih (Jasmine) Chang & Nesreen El-Rayes & Jim Shi, 2022. "Blockchain Technology for Supply Chain Management: A Comprehensive Review," FinTech, MDPI, vol. 1(2), pages 1-15, June.
    14. Liu, Shuai & Hua, Guowei & Kang, Yuxuan & Edwin Cheng, T.C. & Xu, Yadong, 2022. "What value does blockchain bring to the imported fresh food supply chain?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
    15. Zhu, Chen & Zaccour, Georges, 2025. "The interplay between charitable donation strategies and sales mode selection in the platform," European Journal of Operational Research, Elsevier, vol. 324(2), pages 506-521.
    16. Zou, Zichen & Liu, Mingwu & Gong, Yu & Dong, Xinwei & Duan, Jiang, 2025. "Examining the effects of blockchain technology on sales models: A study from the dual perspectives of economy and environment," International Journal of Production Economics, Elsevier, vol. 281(C).
    17. Zhao, Qingli & Fan, Zhi-Ping & Sun, Minghe, 2024. "Sales mode selection and blockchain technology adoption decisions in a platform supply chain," International Journal of Production Economics, Elsevier, vol. 272(C).
    18. Klöckner, Maximilian & Schmidt, Christoph G. & Fink, Alexander & Flückiger, Leonie & Wagner, Stephan M., 2023. "Exploring the physical–digital interface in blockchain applications: Insights from the luxury watch industry," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
    19. Wang, Manman & Yang, Feng & Shan, Feifei & Guo, Yu, 2024. "Blockchain adoption for combating remanufacturing perceived risks in a reverse supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 183(C).
    20. Zhang, Ranran & Ma, Weimin & Si, Hongyun & Liu, Jinjin & Liao, Le, 2021. "Cooperative game analysis of coordination mechanisms under fairness concerns of a green retailer," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:proeco:v:283:y:2025:i:c:s0925527325000696. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/ijpe .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.