IDEAS home Printed from https://ideas.repec.org/a/eee/phsmap/v377y2007i1p253-268.html
   My bibliography  Save this article

Statistical physics of media processes: Mediaphysics

Author

Listed:
  • Kuznetsov, Dmitri V.
  • Mandel, Igor

Abstract

The processes of mass communications in complicated social or sociobiological systems such as marketing, economics, politics, animal populations, etc. as a subject for the special scientific subbranch—“mediaphysics”—are considered in its relation with sociophysics. A new statistical physics approach to analyze these phenomena is proposed. A keystone of the approach is an analysis of population distribution between two or many alternatives: brands, political affiliations, or opinions. Relative distances between a state of a “person's mind” and the alternatives are measures of propensity to buy (to affiliate, or to have a certain opinion). The distribution of population by those relative distances is time dependent and affected by external (economic, social, marketing, natural) and internal (influential propagation of opinions, “word of mouth”, etc.) factors, considered as fields. Specifically, the interaction and opinion-influence field can be generalized to incorporate important elements of Ising-spin-based sociophysical models and kinetic-equation ones. The distributions were described by a Schrödinger-type equation in terms of Green's functions. The developed approach has been applied to a real mass-media efficiency problem for a large company and generally demonstrated very good results despite low initial correlations of factors and the target variable.

Suggested Citation

  • Kuznetsov, Dmitri V. & Mandel, Igor, 2007. "Statistical physics of media processes: Mediaphysics," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 377(1), pages 253-268.
  • Handle: RePEc:eee:phsmap:v:377:y:2007:i:1:p:253-268
    DOI: 10.1016/j.physa.2006.10.098
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0378437106011253
    Download Restriction: Full text for ScienceDirect subscribers only. Journal offers the option of making the article available online on Science direct for a fee of $3,000

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Fang Wu & Bernardo A. Huberman, 2004. "Social Structure and Opinion Formation," Computational Economics 0407002, University Library of Munich, Germany.
    2. Katarzyna Sznajd-Weron, 2005. "Sznajd model and its applications," HSC Research Reports HSC/05/04, Hugo Steinhaus Center, Wroclaw University of Technology.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lipovetsky, Stan, 2018. "Quantum paradigm of probability amplitude and complex utility in entangled discrete choice modeling," Journal of choice modelling, Elsevier, vol. 27(C), pages 62-73.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:phsmap:v:377:y:2007:i:1:p:253-268. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.journals.elsevier.com/physica-a-statistical-mechpplications/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.