Morning deals make me feel smart: Consumer evaluations of online sales promotions differ by time of day
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DOI: 10.1016/j.jretconser.2023.103381
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- Sarkar, Mitali & Ganguly, Baishakhi & Dem, Himani & Pramanik, Moumita & Sarkar, Biswajit & Bar, Nilkamal & Pareek, Sarla & Cárdenas-Barrón, Leopoldo Eduardo, 2024. "Risk due to insufficient retail service management considering satisfaction level for distributor and consumer," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
- Sha Zhang & Xiting Wu & Yonggui Wang & Peiqi Jiang, 2024. "Does time of day affect consumers’ price sensitivity?," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
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Keywords
Sales promotion; Bonus pack; Free gift; Time of day; Chronopsychology; Smart-shopper self-perception;All these keywords.
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