Developing personas & use cases with user survey data: A study on the millennials’ media usage
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DOI: 10.1016/j.jretconser.2020.102051
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- Caboni, Federica & Basile, Vincenzo & Kumar, Harish & Agarwal, Diksha, 2024. "A holistic framework for consumer usage modes of augmented reality marketing in retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
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Keywords
Persona; Use case; Millennial generation; Media usage; Cluster analysis;All these keywords.
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