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Enhanced predictive models for purchasing in the fashion field by using kernel machine regression equipped with ordinal logistic regression

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  • Fallah Tehrani, Ali
  • Ahrens, Diane

Abstract

Identifying the products which are highly sold in the fashion apparel industry is one of the challenging tasks, which leads to reduce the write off and increases the revenue. In fact, beyond of sales forecasting in general a crucial question remains whether a product may sell well or not. Assuming three classes as substantial, middle and inconsiderable, the forecasting problem comes down to a classification problem, where the task is to predict the class of a product. In this research, we present a probabilistic approach to identify the class of fashion products in terms of sale. Thereafter, we combine kernel machines with a probabilistic approach to empower the performance of kernel machines and eventually to make use of it to predicting the number of sales. The proposed approach is more robust to outliers (in the case of highly sold products) and in addition uses prior knowledge, hence it serves more reliable results. In order to verify the proposed approach, we conducted several experiments on a real data extracted from an apparel retailer in Germany.

Suggested Citation

  • Fallah Tehrani, Ali & Ahrens, Diane, 2016. "Enhanced predictive models for purchasing in the fashion field by using kernel machine regression equipped with ordinal logistic regression," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 131-138.
  • Handle: RePEc:eee:joreco:v:32:y:2016:i:c:p:131-138
    DOI: 10.1016/j.jretconser.2016.05.008
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    References listed on IDEAS

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    1. Phillip M. Yelland & Xiaojing Dong, 2014. "Forecasting Demand for Fashion Goods:A Hierarchical Bayesian Approach," Springer Books, in: Tsan-Ming Choi & Chi-Leung Hui & Yong Yu (ed.), Intelligent Fashion Forecasting Systems: Models and Applications, edition 127, chapter 0, pages 71-94, Springer.
    2. Wong, W.K. & Guo, Z.X., 2010. "A hybrid intelligent model for medium-term sales forecasting in fashion retail supply chains using extreme learning machine and harmony search algorithm," International Journal of Production Economics, Elsevier, vol. 128(2), pages 614-624, December.
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    Cited by:

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    2. Yin, Zhengqing & Li, Bo & Li, Shufei & Ding, Junqi & Zhang, Lingxian, 2022. "Key influencing factors of green vegetable consumption in Beijing, China," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    3. Elalem, Yara Kayyali & Maier, Sebastian & Seifert, Ralf W., 2023. "A machine learning-based framework for forecasting sales of new products with short life cycles using deep neural networks," International Journal of Forecasting, Elsevier, vol. 39(4), pages 1874-1894.
    4. Kim, Jina & Ji, HongGeun & Oh, Soyoung & Hwang, Syjung & Park, Eunil & del Pobil, Angel P., 2021. "A deep hybrid learning model for customer repurchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    5. Lewlisa Saha & Hrudaya Kumar Tripathy & Soumya Ranjan Nayak & Akash Kumar Bhoi & Paolo Barsocchi, 2021. "Amalgamation of Customer Relationship Management and Data Analytics in Different Business Sectors—A Systematic Literature Review," Sustainability, MDPI, vol. 13(9), pages 1-35, May.

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