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Categorizing patterns and processes in retail grocery internationalisation

Author

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  • Burt, Steve
  • Davies, Keri
  • Dawson, John
  • Sparks, Leigh

Abstract

The last two decades have been characterised by an increasing internationalisation of retail activity and a considerable number of academic attempts to classify or categorise this activity. A number of different classifications have been proposed based mainly on interactions amongst geographical spread, market entry, managerial outlook and managerial flexibility. However, an examination of three leading international grocery chains on such criteria reveals little communality in pattern or process. Instead internationalisation is marked by different, perhaps serendipitous, patterns and by periods of retrenchment and reconsideration of activities, within a generic strategy of front of store adaptation and back of store standardisation. Previous classifications are therefore partial, time-bound semi-descriptions which need to be supplemented by detailed long-term examination of the internationalisation activities and processes of individual companies.

Suggested Citation

  • Burt, Steve & Davies, Keri & Dawson, John & Sparks, Leigh, 2008. "Categorizing patterns and processes in retail grocery internationalisation," Journal of Retailing and Consumer Services, Elsevier, vol. 15(2), pages 78-92.
    • Handle: RePEc:eee:joreco:v:15:y:2008:i:2:p:78-92
    DOI: 10.1016/j.jretconser.2007.05.008
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    References listed on IDEAS

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    Cited by:

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    2. Bai, Huifeng & McColl, Julie & Moore, Christopher, 2021. "Motives behind retailers’ post-entry expansion - Evidence from the Chinese luxury fashion market," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    3. Batsakis, Georgios & Theoharakis, Vasilis & Li, Chengguang & Konara, Palitha, 2023. "Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance," Journal of Retailing, Elsevier, vol. 99(3), pages 400-419.
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    5. Swoboda, Bernhard & Morbe, Lukas & Hirschmann, Johannes, 2018. "International strategy’s effects on retailers’ local implementation and performance," International Business Review, Elsevier, vol. 27(3), pages 642-653.
    6. David Schmid & Finn de Thomas Wagner & Dirk Morschett, 2021. "Archetypes of Driver Combinations Leading to Foreign Market Exit: An Investigation into European Grocery Retailing," Management International Review, Springer, vol. 61(4), pages 521-562, August.

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