IDEAS home Printed from
   My bibliography  Save this article

Integrating marketing, operations, and purchasing to create value


  • Bregman, R. L.


For years many researchers and practitioners have been calling for a more boundary-spanning or cross-functional view of the management of businesses. As any student of optimization will note, the combination of several optimized sub-systems will rarely, if ever, result in a globally optimized system. It is much the same with a business. Decisions that may appear extremely good within the confines of a single organizational area are often clearly dysfunctional when viewed from other areas of the organization. To effectively compete in today's marketplace, firms need to effectively link their diverse functional areas. This article provides an example of how the marketing, operations, and purchasing areas can be effectively linked to accomplish the common goal of effectively competing in the value market segment of consumer goods and services.

Suggested Citation

  • Bregman, R. L., 1995. "Integrating marketing, operations, and purchasing to create value," Omega, Elsevier, vol. 23(2), pages 159-172, April.
  • Handle: RePEc:eee:jomega:v:23:y:1995:i:2:p:159-172

    Download full text from publisher

    File URL:
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Bregman, Robert L., 1992. "A note on optimal order quantities for credit purchases," International Journal of Production Economics, Elsevier, vol. 28(2), pages 203-210, November.
    2. Erel, E, 1992. "The effect of continuous price change in the EOQ," Omega, Elsevier, vol. 20(4), pages 523-527, July.
    3. Hammer, Michael & Champy, James, 1993. "Reengineering the corporation: A manifesto for business revolution," Business Horizons, Elsevier, vol. 36(5), pages 90-91.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Hegde, GG & Kalathur, S & Tadikamalla, PR & Maurer, J & Abraham, KP, 1998. "Production Scheduling on Parallel Machines: a Case Study," Omega, Elsevier, vol. 26(1), pages 63-73, February.
    2. Chikan, Attila, 2001. "Integration of production and logistics -- in principle, in practice and in education," International Journal of Production Economics, Elsevier, vol. 69(2), pages 129-140, January.
    3. Hariga, Moncer A. & Al-Ahmari, Abdulrahman & Mohamed, Abdel-Rahman A., 2007. "A joint optimisation model for inventory replenishment, product assortment, shelf space and display area allocation decisions," European Journal of Operational Research, Elsevier, vol. 181(1), pages 239-251, August.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jomega:v:23:y:1995:i:2:p:159-172. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.