Four empirical tests of Unconscious Thought Theory
According to Unconscious Thought Theory, people make better decisions after unconscious than after conscious thought (Dijksterhuis, Bos, Nordgren, & van Baaren, 2006a). Unconscious Thought Theory yields four specific predictions. First, an exact replication of Dijksterhuis et al. (2006a) study should indicate that unconscious decisions are superior to conscious decisions. Second, decisions should improve with duration of conscious thought. Third, unconscious decisions should be superior to conscious decisions, even if unconscious decisions are deliberated while having access to information. Fourth, unconscious decisions should be based on a weighting strategy. We report results of four studies, featuring 480 participants, that yield no evidence in favor of these predictions. Therefore our findings cast doubt on Unconscious Thought Theory and its advice to base decisions on unconscious thought. The results of our studies suggest that it is better to base decisions on conscious thought while having access to information.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 117 (2012)
Issue (Month): 2 ()
|Contact details of provider:|| Web page: http://www.elsevier.com/locate/obhdp|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Park, C Whan & Lessig, V Parker, 1981. " Familiarity and Its Impact on Consumer Decision Biases and Heuristics," Journal of Consumer Research, University of Chicago Press, vol. 8(2), pages 223-30, September.
- Laurent Waroquier & David Marchiori & Olivier Klein & Axel Cleeremans, 2009. "Methodological pitfalls of the Unconscious Thought paradigm," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 4(7), pages 601-610, December.
- Slegers, David W. & Brake, Gregory L. & Doherty, Michael E., 2000. "Probabilistic Mental Models with Continuous Predictors," Organizational Behavior and Human Decision Processes, Elsevier, vol. 81(1), pages 98-114, January.
- Todd J. Thorsteinson & Scott Withrow, 2009. "Does unconscious thought outperform conscious thought on complex decisions? A further examination," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 4(3), pages 235-247, April.
- Felix Acker, 2008. "New findings on unconscious versus conscious thought in decision making: additional empirical data and meta-analysis," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 3, pages 292-303, April.
- Ford, J. Kevin & Schmitt, Neal & Schechtman, Susan L. & Hults, Brian M. & Doherty, Mary L., 1989. "Process tracing methods: Contributions, problems, and neglected research questions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 43(1), pages 75-117, February.
- Billings, Robert S. & Scherer, Lisa L., 1988. "The effects of response mode and importance on decision-making strategies: Judgment versus choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 41(1), pages 1-19, February.
- Dustin P. Calvillo & Alan Penaloza, 2009. "Are complex decisions better left to the unconscious? Further failed replications of the deliberation-without-attention effect," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 4(6), pages 509-517, October.
When requesting a correction, please mention this item's handle: RePEc:eee:jobhdp:v:117:y:2012:i:2:p:332-340. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.