Now or later: Delay's effects on post-consumption emotions and consumer loyalty
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- Kwon, Wi-Suk & Englis, Basil & Mann, Manveer, 2016. "Are third-party green–brown ratings believed?: The role of prior brand loyalty and environmental concern," Journal of Business Research, Elsevier, vol. 69(2), pages 815-822.
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KeywordsHedonic; Utilitarian; Consumer loyalty; Emotions; Delayed evaluation;
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