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Considerations on "Research on non-market actions: A commentary essay"

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  • Fernández, Zulima
  • Usero, Belén

Abstract

This commentary is in response to the commentary, "Research on Non-Market Actions: A Commentary Essay" [Wang, C-J. Research on Non-Market Actions: A Commentary Essay. J Bus Res (2008)] on the paper, "First come, first served: How market and non-market actions influence pioneer market share" [Usero B, Fernández Z, First come, first served: How market and non-market actions influence pioneer market share. J Bus Res (2008), doi:10.1016/j.jbusres.2008.07.005]. The commentary responds directly to Wang's [Wang, C-J. Research on Non-Market Actions: A Commentary Essay. J Bus Res (2008)] comments and proposes further lines of research that integrate the competitive dynamic approach with studies of non-market actions.

Suggested Citation

  • Fernández, Zulima & Usero, Belén, 2010. "Considerations on "Research on non-market actions: A commentary essay"," Journal of Business Research, Elsevier, vol. 63(1), pages 1-2, January.
    • Handle: RePEc:eee:jbrese:v:63:y:2010:i:1:p:1-2
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