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The King and Summers opinion leadership scale: Revision and refinement

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  • Flynn, Leisa Reinecke
  • Goldsmith, Ronald E.
  • Eastman, Jacqueline K.

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  • Flynn, Leisa Reinecke & Goldsmith, Ronald E. & Eastman, Jacqueline K., 1994. "The King and Summers opinion leadership scale: Revision and refinement," Journal of Business Research, Elsevier, vol. 31(1), pages 55-64, September.
    • Handle: RePEc:eee:jbrese:v:31:y:1994:i:1:p:55-64
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    Cited by:

    1. Hinz, Oliver & Schulze, Christian & Takac, Carsten, 2014. "New product adoption in social networks: Why direction matters," Journal of Business Research, Elsevier, vol. 67(1), pages 2836-2844.
    2. Martin Schreier & Stefan Oberhauser & Reinhard Prügl, 2007. "Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities," Marketing Letters, Springer, vol. 18(1), pages 15-30, June.
    3. Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente, 2011. "Opinion Leadership and Social Contagion in New Product Diffusion," Marketing Science, INFORMS, vol. 30(2), pages 195-212, 03-04.
    4. Zhao, Liang & Sun, Zhe & Chen, Si & Gugnani, Ritika & Sahore, Nidhi, 2024. "Social media opinion leaders and information diffusion of crowdfunding projects: Evidence from China," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    5. Ronald S. Burt, 1999. "The Social Capital of Opinion Leaders," The ANNALS of the American Academy of Political and Social Science, , vol. 566(1), pages 37-54, November.
    6. Hoffmann, Stefan & Soyez, Katja, 2010. "A cognitive model to predict domain-specific consumer innovativeness," Journal of Business Research, Elsevier, vol. 63(7), pages 778-785, July.
    7. Han, Shuai & Chen, Hong & Long, Ruyin & Jiskani, Izhar Mithal, 2022. "Can miners' social networks affect their safety commitment? A case study of Chinese coal mining enterprises," Resources Policy, Elsevier, vol. 75(C).
    8. Schneider, John A. & Zhou, A. Ning & Laumann, Edward O., 2015. "A new HIV prevention network approach: Sociometric peer change agent selection," Social Science & Medicine, Elsevier, vol. 125(C), pages 192-202.

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