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Hybrid forms of business: Understanding the development of indigenous social entrepreneurship practices

Author

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  • Morales, Andrés
  • Calvo, Sara
  • Guaita Martínez, José Manuel
  • Martín Martín, José María

Abstract

Few studies have been conducted on indigenous social entrepreneurship practices in Latin America. The purpose of this paper is to examine the development of indigenous social entrepreneurship practices in Colombia drawing on postcolonial theory and in particular Bhabha’s mimicry and hybridity theoretical framework. Using participatory video research, this work draws upon evidence from a multiple case study of five indigenous communities (Curripaco, Puinave, Yanacona, Misak and Wayuu) in three geographic regions. The analysis of the multiple case study using NVIVO, discovered that indigenous social enterprises operate as hybrid organisations that are influenced by their cultural practices, as well as the dominant Western forms legitimised by SE norms (mimicry). This paper brings into attention the importance of the hybrid forms of businesses and community’s sustainable development.

Suggested Citation

  • Morales, Andrés & Calvo, Sara & Guaita Martínez, José Manuel & Martín Martín, José María, 2021. "Hybrid forms of business: Understanding the development of indigenous social entrepreneurship practices," Journal of Business Research, Elsevier, vol. 124(C), pages 212-222.
    • Handle: RePEc:eee:jbrese:v:124:y:2021:i:c:p:212-222
    DOI: 10.1016/j.jbusres.2020.11.060
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    References listed on IDEAS

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    1. Kaushik, Vineet & Tewari, Shobha & Sahasranamam, Sreevas & Hota, Pradeep Kumar, 2023. "Towards a precise understanding of social entrepreneurship: An integrated bibliometric–machine learning based review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    2. Lamberto Zollo & Massimiliano M. Pellegrini & Gugliemo Faldetta & Riccardo Rialti, 2023. "How to combine multiple identities and gaining stakeholders legitimacy in hybrid organizations? An organizational design response," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(4), pages 1189-1222, December.
    3. Ratinho, Tiago & Bruneel, Johan, 2024. "Taking stock of research on hybrid organizations: Enriching theoretical perspectives, extending empirical contexts, and expanding practical relevance," Journal of Business Research, Elsevier, vol. 170(C).
    4. Irene Daskalopoulou & Athanasia Karakitsiou & Zafeirios Thomakis, 2023. "Social Entrepreneurship and Social Capital: A Review of Impact Research," Sustainability, MDPI, vol. 15(6), pages 1-29, March.

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