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Source credibility as a function of communicator physical attractiveness


  • Patzer, Gordon L.


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  • Patzer, Gordon L., 1983. "Source credibility as a function of communicator physical attractiveness," Journal of Business Research, Elsevier, vol. 11(2), pages 229-241, June.
  • Handle: RePEc:eee:jbrese:v:11:y:1983:i:2:p:229-241

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    References listed on IDEAS

    1. Yates, Judith, 1981. "An Analysis of Asset Holdings in Australia by Income Class," Working Papers 53, University of Sydney, School of Economics.
    2. N. Podder & N. C. Kakwani, 1976. "Distribution Of Wealth In Australia," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 22(1), pages 75-92, March.
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    Cited by:

    1. Andreas Hildenbrand & Rainer Kühl & Anne Piper, 2016. "On the Credibility Determinants of a Quality Label: a Quasi-Natural Experiment Using the Example of Stiftung Warentest," Journal of Consumer Policy, Springer, vol. 39(3), pages 307-325, September.
    2. repec:spr:scient:v:104:y:2015:i:2:d:10.1007_s11192-015-1623-5 is not listed on IDEAS
    3. Lin Fang & Yanqing Jiang, 2015. "Persuasiveness of celebrity endorsed advertising and a new model for celebrity endorser selection," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 5(8), pages 153-173, August.
    4. Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
    5. Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ, 2014. "Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 66-77.
    6. repec:eco:journ4:2014-01-8 is not listed on IDEAS
    7. Alexander Dilger & Laura Lütkenhöner & Harry Müller, 2015. "Scholars’ physical appearance, research performance, and feelings of happiness," Scientometrics, Springer;Akadémiai Kiadó, vol. 104(2), pages 555-573, August.
    8. Han-Kuang Tien, 2017. "How Much Should Managers Pay for Celebrity Endorsements?," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(2), pages 68-77, April.

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